MiniMax, a leading global artificial general intelligence (AGI) company, has officially confirmed its participation in the 2026 Appliance & Electronics World Expo (AWE 2026). The company will make its AWE debut in the newly launched Shanghai Eastern Hub International Business Cooperation Zone exhibition area, unveiling its latest breakthroughs in AGI and multimodal foundation models under the theme “The Black Technology Store.” The showcase will present MiniMax’s most advanced AI technologies and real-world applications to a global audience, highlighting how multimodal intelligence is rapidly reshaping software, content creation, and next-generation consumer experiences.

Founded in early 2022, MiniMax has emerged as one of the fastest-growing AI unicorns worldwide and is widely viewed as a strong contender to set a new record for the shortest time from founding to IPO. With a mission to “co-create intelligence with everyone,” the company has focused from day one on proprietary, large-scale multimodal foundation models. In less than four years, MiniMax has become one of the few AI companies globally capable of delivering full-modality models across text, speech, video, and music.

As of September 30, 2025, MiniMax serves more than 212 million individual users across over 200 countries and regions, as well as 130,000 enterprise customers and developers in more than 100 countries. Its commercial performance has been particularly strong overseas: in the first nine months of 2025, MiniMax achieved year-on-year revenue growth of over 170%, with more than 70% of revenue coming from international markets—demonstrating the company’s “born-global” development strategy in action.

Backed by top-tier investors, MiniMax has also drawn industry attention for its capital efficiency. Since inception, the company has invested approximately US$500 million in R&D—less than 1% of OpenAI’s cumulative spend—yet has delivered multiple globally competitive model breakthroughs, positioning itself as a defining Chinese force in the AGI race.

At AWE 2026, MiniMax will transform its booth into an immersive, hands-on AI experience space, spotlighting four flagship products that together illustrate the future of multimodal intelligence.

MiniMax’s text model M2, released and open-sourced in October 2025, was designed specifically for complex agent workflows and advanced coding tasks. It became the first Chinese model to rank in the global top five on Artificial Analysis, while taking first place among open-source models.

The latest iteration, MiniMax M2.1, is designed to deliver stronger performance on complex real-world tasks. It systematically strengthens multi-language programming and native mobile development capabilities for Android and iOS, while introducing a new coordinated reasoning approach that significantly enhances execution of multi-step instructions and workplace scenarios. With marked improvements in response speed, output conciseness, and tool generalization, M2.1 advances beyond pure code generation toward end-to-end, full-stack problem solving.

MiniMax has been a pioneer in speech AI since launching China’s first Transformer-based speech foundation model in 2023. Its speech models have already powered more than 220 million hours of voice generation worldwide.

The newly released Speech 2.6 is purpose-built for real-time Voice Agents, delivering end-to-end latency below 250 milliseconds—effectively eliminating conversational lag. It can natively handle URLs, numbers, and other non-standard text formats without preprocessing. Through its innovative Fluent LoRA technology, the model precisely replicates a user’s original voice while automatically correcting accents and speech disfluencies, producing smooth, natural output. Speech 2.6 is already deployed as a core engine in global products such as LiveKit and Rokid Glasses.

MiniMax’s video model lineage has consistently ranked among the world’s best. The Hailuo-02 model, released in mid-2025, ranked second globally in Artificial Analysis video benchmarks, with users having generated over 590 million videos to date.

The latest Hailuo 2.3 raises the bar further, delivering major gains in physical realism, instruction adherence, and expressive character animation. It supports complex motion, nuanced facial expressions, cinematic camera work, and diverse visual styles ranging from anime and ink painting to game-grade CG. Alongside this release, Hailuo Video Agent has evolved into a full Media Agent, enabling automatic multimodal asset matching and one-click video production—unlocking film-level visual productivity for creators in advertising, e-commerce, and entertainment.

MiniMax Music 2.0 aims to remove professional barriers from music creation. Its AI-generated vocals closely approach human performance quality and can seamlessly switch between singing styles—pop, jazz, a cappella—while maintaining consistent timbre. On the composition side, Music 2.0 can generate complete, professional-grade tracks up to five minutes long, with fine-grained control over individual instruments. Powered by strong semantic understanding, it can also produce cinematic-quality soundtracks directly from text descriptions, positioning itself as an all-in-one AI engine for composing, arranging, and singing.

MiniMax’s decision to exhibit in the Shanghai Eastern Hub International Business Cooperation Zone reflects a strategic alignment between its global ambitions and AWE’s evolving role as a gateway between advanced technology and international markets.

As China’s first special zone of its kind, the Eastern Hub international business cooperation zone offers streamlined entry policies. For MiniMax, whose international revenue exceeds 70%, the zone serves as an ideal “offshore” meeting ground for global clients, developers, and investors. The zone’s focus on AI chips, computing infrastructure, foundation models, embodied intelligence, and next-generation smart terminals further reinforces its positioning as a frontier technology hub. MiniMax’s presence adds a globally relevant AGI benchmark to the ecosystem.

From a broader industry perspective, the collaboration arrives at a pivotal moment as AI competition shifts from isolated model performance toward ecosystem-scale integration. Through AWE’s deep links to consumer electronics, intelligent terminals, manufacturing, and global distribution, MiniMax is poised to accelerate the real-world deployment of multimodal AI across devices, scenarios, and industries.

As AWE 2026 approaches, MiniMax’s “Black Technology Store” is set to open its doors. From Shanghai, this Chinese-born, globally scaled AI company will offer the world a glimpse into its vision for the future of artificial general intelligence—and the many forms it may take.