The Premier Launchpad for Global Brands and Industry Innovators

AI+ Reshaping the Future: Smart Integration, Infinite Possibilities

AWE Plus Innovation Technology Zone:

The Proving Ground for Cutting-Edge Technologies and Future Trends

To keep pace with the AI revolution, AWE2027 is upgrading its exhibition layout with the launch of the AWE Plus Innovation Technology Zone. The “Plus” stands for more than a larger exhibition footprint and broader product coverage; it represents a stronger focus on cutting-edge technologies, cross-industry integration, enhanced experiences, and broader industry resources.

This zone will spotlight the key emerging sectors, including embodied intelligence, AI-native hardware, trending digital products, the low-altitude economy, next-generation displays, and advanced computing chips. By offering a range of formats, from technology festivals to events for tech enthusiasts, the zone makes emerging technologies more accessible and engaging while preserving the depth of its professional content.

AWE Startup Zone: Where Emerging Innovation Start-Ups and Industries Meet the Market

For the first time, AWE2027 will launch the AWE Startup Zone, focusing on early-stage startups, entrepreneurial teams, incubator-backed companies, and high-growth technology ventures. The zone will provide these innovators with a high-profile platform to showcase their breakthroughs to a wider market, helping them gain the visibility, connections, and opportunities they need to grow.

As AWE draws a large number of high-caliber attendees of venture capitalists, tech experts, and supply chain leaders, the zone will connect emerging companies with the investors, supply chain partners, technology partners, and commercialization resources they need to scale, while creating opportunities for direct discussions and potential collaboration.

New Product & Technology Launch Area: Where Exhibitors Debut Breakthroughs and Forge Industry Connections

AWE2027 is set to be a premier launchpad for innovation, featuring a dedicated New Product & Technology Launch Area. Through product debuts, technology launches, innovation pitches, and trend-sharing sessions, the event gives exhibitors direct access to industry resources, investors, and the broader market. With the support of AWE’s extensive industry network and a large number of professionals, the expo empowers technology companies to spotlight their core innovations, forge key partnerships, and bring innovations from the lab closer to market.

Unlocking Global Opportunities & Building High-Value Collaborative Networks

Record-Breaking Attendance: Connecting with 250,000+Visitors

AWE2026 welcomed more than 250,000 visitors to SNIEC, up more than 30% year on year

In 2026, AWE drew a record-breaking attendance of more than 250,000, making it the world's most-attended home appliance and consumer electronics exhibition. This massive attendee base not only reflects AWE's immense industry influence but also provides exhibitors with valuable opportunities to raise brand visibility, build business partnerships, and explore new markets.

Targeted Connections with Key Industry Players and Resources

AWE2026 welcomed delegations representing government agencies, industry associations, Chinese and international distributors, manufacturers, multinational executives, overseas clients, research teams, technology professionals, investment firms, and cross-border procurement groups. Historically, trade professionals account for over 60% of AWE’s visitors, and more than 80% of these professionals are senior executives and key decision-makers. AWE2027 will continue to attract high-value industry professionals from around the world, providing exhibitors with unparalleled opportunities for face-to-face engagement with distributors, buyers, ecosystem partners, technology collaborators, and investors.

Connecting with Retail Channels & Accelerating the Path from Concept to Market

AWE will continue organizing retail and distribution delegations from core markets nationwide. This initiative brings together leading e-commerce retailers, key brick-and-mortar retail representatives, regional distributors, bulk buyers, and integrated solution providers. As they explore the show floor, these delegations will gain firsthand insights into cutting-edge products and emerging trends. This direct engagement empowers exhibitors to expand their market reach, shorten time to market, and streamline their product rollouts.

Growing Global Influence & Expanding International Reach

International attendance surged by 50% at AWE2026, drawing significant interest from major manufacturing hubs and supply chains around the world. AWE2027 will further expand its outreach to overseas distributors, manufacturers, buyers, industry associations, multinational corporations, and technology media. This strategic focus not only helps Chinese enterprises expand their global footprint but also serves as an important gateway for international brands looking to enter the Chinese market.

AWE2027 Layout