WHY VISIT AWE
AWE2026 “Smart AI, Smarter Future”
The Appliance & Electronics World Expo (AWE), founded in 1992 by the China Household Electrical Appliances Association, is held annually in Shanghai in March. It showcases home appliances, audio-visual products, digital products, communications, smart home products, and a comprehensive smart living ecosystem encompassing people, vehicles, homes, and cities. AWE brings together cutting-edge global technology experiences, trade negotiation opportunities, product launches, strategic corporate exchanges, brand awareness, a diverse user base, and cross-industry resources, making it a crucial platform for enhancing industry visibility and empowering exhibitors and partners.
AWE2026 will debut with “one exhibition, two venues”format for the first time. It will be held simultaneously from March 12-15, 2026, at the Shanghai New International Expo Centre (SNIEC) and the Shanghai Eastern Hub International Business Cooperation Zone (Eastern Hub IBCZ).
Location: Shanghai New International Expo Centre + Shanghai Eastern Hub International Business Cooperation Zone
Exhibition Area: 170,000 square meters (140,000 square meters at Shanghai New International Expo Centre + 30,000 square meters at Shanghai Eastern Hub International Business Cooperation Zone)
Exhibitors: 1200+ companies
Expected Visitors: 200,000
The exhibition area at the Shanghai New International Expo Centre covers over 140,000 square meters, showcasing innovative achievements in various fields including smart living scenarios, AI-powered home appliances and furniture, digital entertainment, smart mobility, smart hardware, health technology, home energy management, and the industry chain. This area will focus on the "AI+" ecosystem, comprehensively showcasing the new look of the home appliance and consumer electronics industry powered by AI technology, around industry trends such as the comprehensive advancement of product intelligence, the expansion and upgrading of smart scenarios, and the multi-dimensional integration of the human-vehicle-home-city ecosystem.
The Shanghai Eastern Hub International Business Cooperation Zone exhibition area is positioned as the "Advanced Technology Exhibition Area for Consumer Electronics," covering an area of over 30,000 square meters. Leveraging the unique policy advantages of the business cooperation zone, it focuses on AI terminals, computing chips, large-scale model technology, communication technology, next-generation display technology, eVTOL, robotics, drones, and 3D printing, showcasing the latest achievements in advanced technologies in the consumer electronics industry in the AI era.
* Top brands, industrial leadership.
The SNIEC exhibition area will feature over a thousand companies, including Haier, Hisense, TCL, Huawei, Bosch, Siemens, Panasonic, Sony, LG, Gree, Asko, Gorenje, Fisher & Paykel, Hitachi, Whirlpool, Casarte, Three-Winged Bird, Skyworth, Changhong, BYD, HiSilicon, Fotile, Robam, Vatti, Rinnai, Ecovacs, Dreame, Roborock, Honeywell, Shokz, Tmall, JD.com, Douyin, and Philips.
The Eastern Hub IBCZ exhibition area will feature over 100 companies, including Hisense, TCL, Huawei, Sony, LG, BOE, Xiaomi, Lenovo, ZTE, Roborock, SenseTime, MINIMAX, Unisoc, UBTECH, Unitree Robotics, AGIBOT, XREAL, ARIDGE, BrainCo, Autel Robotics, Quark, DEEP Robotics, VERTAXI, Spacesail, and PETKIT.
AWE: The Center of Global Innovation
If you want to experience the future of the home appliance and consumer electronics industry firsthand, China is the best destination, and AWE (Appliance & Consumer Electronics Expo) is an unmissable event.
The Leading Force of Industry Innovation
China is no longer just a manufacturing center—it is the world's most dynamic engine of technological innovation. In the home appliance and consumer electronics sector, Chinese companies are leading global trends, from smart homes and green solutions to robotics and low-altitude products. Attending AWE will immerse you in the heart of this transformation.
Explore Industry Trends, Especially the Practical Applications of AI.
AWE is the stage for innovation to become a reality. This year's focus is clearly on artificial intelligence—not just a concept, but a tangible reality. In China, AI is integrating into everyday products in unprecedented ways. At AWE, you will see:
• AI-driven Home Appliances: A showcase of next-generation AI home appliances centered on large-scale models and perception algorithms, demonstrating their capabilities in energy management, health management, and scenario-based interaction;
• Next-Generation Displays and Ultra-High-Definition Audiovisual: A showcase of new display and ultra-high-definition audiovisual technologies, expanding the application boundaries of home, entertainment, automotive, and commercial displays;
• Smart Living and Human-Vehicle-Home Integration Ecosystem: Demonstrating the deep integration of living spaces and travel scenarios driven by AI through smart homes, new energy vehicles, and vehicle-home interconnection platforms;
• Embodied Intelligence: A showcase of humanoid robots, bionic robotic dogs, and multimodal embodied intelligence systems, demonstrating the large-scale application capabilities of robots in service, companionship, and collaboration scenarios;
• Low-Altitude Economy: A systematic presentation of consumer-grade and professional-grade drones and eVTOL solutions, showcasing the commercial prospects of low-altitude flight technology in imaging, logistics, security, and future mobility;
• Next-Generation Smart Terminals: A comprehensive showcase of AI smartphones, AI PCs, AR/VR/XR devices, and 3D printing applications, presenting the upgrade direction of personal smart terminals and human-computer interaction in the AI era;
• Core Technologies and Industrial Foundation: Focusing on cutting-edge technologies such as AI chips, large-scale models, computing infrastructure, satellite communications, and 6G, this section systematically presents the core technological foundation of the consumer electronics industry.
You will witness how Chinese brands and even global giants transform these technologies into real products for the global market.
Networking with Global Leaders and Industry Pioneers
AWE is not only a showcase of Chinese innovation, but also an international stage where global leaders such as Bosch, LG, Panasonic, and Sony share the stage with top Chinese brands and niche unicorn/gazelle companies, showcasing their latest breakthroughs. This is an excellent opportunity to compare strategies, explore collaborations, and observe how global brands adapt and compete in the Chinese market.
Participating in International Trade and Economic Exchanges
AWE is a vital bridge for promoting global trade. Whether you are looking for partners, sourcing opportunities, or seeking market insights, it connects decision-makers, distributors, and innovators from around the world. In an era of rapidly changing supply chains and consumer demands, participation means staying ahead.
Experiencing Modern China
Shanghai is not only an international metropolis, but also a crucial engine for China's technological innovation and industrial upgrading. Attending AWE in Shanghai means you will be at the forefront of China's technological and industrial transformation. Shanghai boasts a highly concentrated cluster of science and technology industries and the "Shanghai Eastern Hub International Business Cooperation Zone," a national-level pilot free trade zone, providing fertile ground for new technologies, new business formats, and new business models.
At the Eastern Hub IBCZ exhibition area, you will also enjoy visa-free entry. It's a convenient 10-minute drive from Pudong Airport to the Eastern Hub IBCZ exhibition area. The Shanghai Eastern Hub IBCZ has implemented a 30-day visa-free policy for overseas visitors. Overseas visitors can register 24 hours in advance for convenient entry upon arrival. The Eastern Hub IBCZ exhibition area is located next to Shanghai Pudong International Airport, with a dedicated channel and shuttle bus service providing easy access in just 10 minutes.
At AWE, you will witness firsthand why China is at the forefront of home appliances and consumer electronics, and artificial intelligence technology and applications. China is at the forefront globally in research, investment, and application of AI in home appliances and consumer electronics. At AWE, you will not only hear discussions about AI but also experience firsthand AI products that have already changed lives. From AI-enhanced wearable devices to smart city integration, China's pragmatic application of artificial intelligence clearly demonstrates the evolution of advanced technologies such as home appliances and consumer electronics globally over the next decade.
