The AWE Summit is a top-tier forum hosted by the China Household Electrical Appliances Association with twelve sessions successfully held since 2011. The forum focuses on hot topics in the home appliance industry and trends in consumer electronics, explores future development, and stimulates intellectual exchanges. With profound and extensive influence in the industry, it boasts enlightening keynote speeches from renowned experts and scholars as well as forward-looking insights from leading industry players. Each session of the AWE Summit Forum reflects the development and breakthroughs made in China’s home appliance and consumer electronics industry that year.
As the industry's premier thought-leadership event, this forum brings together top global business leaders, distinguished experts, and key channel partners. Under the theme “WE ARE ONE”, it tackles the industry's core challenges in the face of rising de-globalization trends, highlights current hot topics, and focuses on strategies for international expansion. Participants will engage in in-depth discussions on how to reshape industries and pursue high-quality growth in the new era of globalization.
Keynote Speakers
Zhang Chonghe, former Deputy Director of State Commission Office for Public Sector Reform, Secretary of the Party Committee & President of China National Light Industry Council
Zhaxi Dunzhu, Deputy General Manager of the General Manager's Office of China Media Group
Dr. Matthias Metz, Chairman of the Board of Management and Chief Executive Officer of BSH Home Appliances Group
Gao Yuling, Chairperson of Hisense Home Appliances
Qin Shuo, Renowned Financial Commentator
Panel Discussion Guests
Zhang Qingfu, Vice President, Haier Overseas Electric Appliances Corp.Ltd
Qian Qijie, President, Cleaning Products Business Unit, Bejing Roborock Technology Co., Ltd.
Yang Shu, Business Development Director, Amazon Global Selling.
Paolo Falcioni, Director General,APPLiA – Home Appliance Europe
On March 21, the “2025 AWE Summit-Future Home, Let Life be Filled with AI”, organized by the China Household Electrical Appliances Association, was held in Shanghai. The forum brought together leading representatives from home appliances, consumer electronics, automotive, humanoid robotics, and internet platforms. Drawing on their experiences and insights from smart home innovations and cross-industry integration, these industry leaders painted a clearer picture of the future smart home and the emerging “people–vehicle–home” ecosystem.
Keynote Speakers
Jiang Feng, Executive President, China Household Electrical Appliances Association
Yu Juan, President of IoT Product Line, Huawei Consumer Business Group
Zhou Jiong, President of Haier Smart Family Research Institute
Wang Guangfu, Head of AI LAB, Great Wall Motors
Keynote Speakers
He Can, Assistant Vice President, Hisense Visual Technology
Zhou Haixin, Senior Vice President, Robam Appliances
Meng Jia, President, Dreame Robotics
Hu Debo, CEO, KEPLERBOT
Bi Dao, Content Creator, Bilibili