AWE2027

AI+ · Beyond Boundaries

Founded in 1992 by the China Household Electrical Appliances Association (CHEAA), the Appliance & Electronics World Expo (AWE) is held in Shanghai every March. For more than 30 years, it has grown into one of the world’s leading exhibitions for smart living and consumer technology. In 2026, AWE attracted more than 250,000 visitors, a record attendance that made it the world’s most-attended home appliance and consumer electronics exhibition.

AWE’s world-leading attendee scale is a direct testament to its growing industry influence and unparalleled network of resources. AWE brings together global cutting-edge technology experiences, trade negotiation opportunities, valuable platforms for launching new tech products and exchanging corporate strategies, robust brand communication, as well as diverse visitors and cross-industry resources. It serves as a vital platform for enterprises to showcase innovative achievements, expand market opportunities, and connect industry ecosystems with consumer experiences.

Under the theme "AI+ · Beyond Boundaries," AWE2027 will focus on the new phase of artificial intelligence (AI) as it transitions from technological breakthroughs to industrial integration, scenario redefining, and ecosystem synergy. The event will comprehensively showcase innovative achievements across diverse fields, highlighting the convergence of AI with smart home appliances, smart home systems, consumer electronics, embodied intelligence, AI hardware, the low-altitude economy, cutting-edge displays, health technology, human-car-home integration, energy management, and the broader industry chain. AWE2027 aims to offer a glimpse of the future of smart living, from new products and intelligent environments to innovative business models.

As AWE reaches more consumers, it is becoming an important link between technology innovators and the consumer market. In 2026, AWE partnered with major e-commerce platforms through the AWE Shopping Festival and AWE Livestream Night, generating more than RMB 8 billion in sales. In 2027, the expo aims to build on this momentum, targeting RMB 10 billion in sales while helping brands raise their profile, expand their sales channels, and reach consumers directly.

AI+ Reshaping the Future: Smart Integration, Infinite Possibilities

AWE Plus Innovation Technology Zone:

The Proving Ground for Cutting-Edge Technologies and Future Trends

To keep pace with the AI revolution, AWE2027 is upgrading its exhibition layout with the launch of the AWE Plus Innovation Technology Zone. The “Plus” stands for more than a larger exhibition footprint and broader product coverage; it represents a stronger focus on cutting-edge technologies, cross-industry integration, enhanced experiences, and broader industry resources.

This zone will spotlight the key emerging sectors, including embodied intelligence, AI-native hardware, trending digital products, the low-altitude economy, next-generation displays, and advanced computing chips. By offering a range of formats, from technology festivals to events for tech enthusiasts, the zone makes emerging technologies more accessible and engaging while preserving the depth of its professional content.

AWE Startup Zone: Where Emerging Innovation Start-Ups and Industries Meet the Market

For the first time, AWE2027 will launch the AWE Startup Zone, focusing on early-stage startups, entrepreneurial teams, incubator-backed companies, and high-growth technology ventures. The zone will provide these innovators with a high-profile platform to showcase their breakthroughs to a wider market, helping them gain the visibility, connections, and opportunities they need to grow.

As AWE draws a large number of high-caliber attendees of venture capitalists, tech experts, and supply chain leaders, the zone will connect emerging companies with the investors, supply chain partners, technology partners, and commercialization resources they need to scale, while creating opportunities for direct discussions and potential collaboration.

New Product & Technology Launch Area: Where Exhibitors Debut Breakthroughs and Forge Industry Connections

AWE2027 is set to be a premier launchpad for innovation, featuring a dedicated New Product & Technology Launch Area. Through product debuts, technology launches, innovation pitches, and trend-sharing sessions, the event gives exhibitors direct access to industry resources, investors, and the broader market. With the support of AWE’s extensive industry network and a large number of professionals, the expo empowers technology companies to spotlight their core innovations, forge key partnerships, and bring innovations from the lab closer to market.

AI at Home: Redefining Domestic Life and Ushering in the Era of Smart Living

AI is transforming smart home devices from mere tools into proactive assistants that can sense their surroundings, make decisions, and deliver services. AWE2027 will feature a comprehensive lineup of smart living solutions, including AI appliances, whole-home automation, smart kitchens, sleep technologies, air and water management systems, home security, and home energy management. The event will demonstrate how AI applications drive unprecedented comfort, convenience, and elevated living standards within the modern home.

Robots at Home: Next-Gen Smart Home Assistants Take the Stage

Following the growing convergence of appliances and robotics highlighted at AWE2026, AWE2027 will dive deeper into the next generation of home robotics. The showcase will feature robots designed for household services, cleaning, cooking, companionship, and eldercare. By demonstrating their real-world applications across the home, the event highlights the shift from traditional appliances to intelligent home assistants that can perceive their surroundings, make decisions, and perform tasks autonomously.

Embodied Intelligence Gains Momentum: Breakthroughs in Commercial Robotics

Embodied intelligence, including humanoid, quadruped, wheeled-legged, and collaborative robots, is rapidly transitioning from the lab to real-world consumer and industrial settings. AWE2027 will unveil the latest advances in robotic perception, mobility, and dexterous manipulation, alongside new developments in human–robot interaction and commercial applications. Beyond the exhibits, the event will serve as a valuable platform for industry connections, connecting robot manufacturers, major component suppliers, AI model developers, and companies with deployment needs.

Smart Mobility: A Wave of Innovation Reshaping Transportation

Automobiles and multimodal mobility solutions are rapidly evolving into essential smart terminals that seamlessly connect home scenarios, urban services, and personal data. AWE2027 will showcase new energy vehicles (NEVs), smart cockpits, human-car-home integration, intelligent NEVs, micromobility, and other future transportation solutions, driving the deep integration of smart mobility with sectors such as consumer electronics, smart homes, and energy management.

AI-Native Devices: Redefining the Gateway to the Consumer Tech Experience

AI is increasingly moving beyond the cloud and running directly on devices. AWE2027 will spotlight the next generation of smart hardware, including AI glasses, AR/VR headsets, AI PCs, AI smartphones, AI earbuds, AI cameras, AI NAS, smart rings, wearable devices, and smart office equipment. It will demonstrate the practical value of AI across specific use cases such as office communication, visual content creation, sports and health, outdoor travel, and digital entertainment.

Next-Gen Displays: Pushing the Boundaries of Immersive Technologies

Displays serve as the visual centerpieces of the home and vital gateways for digital entertainment. AWE2027 will highlight cutting-edge technologies like RGB-Mini LED, Micro LED, OLED, transparent displays, automotive displays, and XR displays. It will also illustrate that the industry is moving beyond hardware upgrades toward integrated ecosystems encompassing displays, chips, algorithms, and content.

Foundational Technology: The Core Breakthroughs Powering Industry Innovation

AWE2027 will continue to strengthen its exhibition of the wider technology supply chain, featuring chips, sensors, communication modules, compressors, motors, core components, advanced materials, algorithms, industrial design, and integrated solutions. By facilitating efficient connections between end-product manufacturers and upstream technology companies, the expo will showcase the collaborative innovation capabilities driving the home appliance and consumer electronics industries in the AI era.