The Appliance & Electronics World Expo (AWE), founded in 1992 by the China Household Electrical Appliances Association, is held annually in Shanghai in March. It showcases home appliances, audio-visual products, digital products, communications, smart home products, and a comprehensive smart living ecosystem encompassing people, vehicles, homes, and cities. AWE brings together cutting-edge global technology experiences, trade negotiation opportunities, product launches, strategic corporate exchanges, brand awareness, a diverse user base, and cross-industry resources, making it a crucial platform for enhancing industry visibility and empowering exhibitors and partners.

AWE2026 will debut with “one exhibition, two venues”format for the first time. It will be held simultaneously from March 12-15, 2026, at the Shanghai New International Expo Centre (SNIEC) and the Shanghai Eastern Hub International Business Cooperation Zone (Eastern Hub IBCZ).

Location: Shanghai New International Expo Centre + Shanghai Eastern Hub International Business Cooperation Zone

Exhibition Area: 170,000 square meters (140,000 square meters at Shanghai New International Expo Centre + 30,000 square meters at Shanghai Eastern Hub International Business Cooperation Zone)

Exhibitors: 1200+ companies

Expected Visitors: 200,000

The exhibition area at the Shanghai New International Expo Centre covers over 140,000 square meters, showcasing innovative achievements in various fields including smart living scenarios, AI-powered home appliances and furniture, digital entertainment, smart mobility, smart hardware, health technology, home energy management, and the industry chain. This area will focus on the "AI+" ecosystem, comprehensively showcasing the new look of the home appliance and consumer electronics industry powered by AI technology, around industry trends such as the comprehensive advancement of product intelligence, the expansion and upgrading of smart scenarios, and the multi-dimensional integration of the human-vehicle-home-city ecosystem.

The Shanghai Eastern Hub International Business Cooperation Zone exhibition area is positioned as the "Advanced Technology Exhibition Area for Consumer Electronics," covering an area of over 30,000 square meters. Leveraging the unique policy advantages of the business cooperation zone, it focuses on AI terminals, computing chips, large-scale model technology, communication technology, next-generation display technology, eVTOL, robotics, drones, and 3D printing, showcasing the latest achievements in advanced technologies in the consumer electronics industry in the AI era.