ABOUT AWE

AWE2024, organized by China Household Electrical Appliances Association (CHEAA), is set to take place from March 14-17, 2024 at the Shanghai New International Expo Center. AWE2024 will center on the display of smart technology and cutting-edge innovations, offering a panoramic view of the future smart life.

As a top show of the global home appliance and consumer electronics industry, AWE2024 will be organized under the theme of “Smartize the Future” to highlight AWE’s position as a tech-oriented show as well as its influence in leading technological innovations, and to promote the tech-powered development of the home appliance and consumer electronics industry. Through the presentation of a smart living panorama, AWE combines innovation with experience, accelerating the rollouts of advanced products in the consumer market to add value to everyday life and enable consumers to enjoy an enriching life through smart technology.

AWE brings together more than a thousand domestic and international brands, provides top-level smart product experiences, trade opportunities, technical exchanges, brand exposure, a diverse user base, a platform for cross-industry communication, and attracts attention from the capital market. It plays a significant role in the global household appliances and consumer electronics field, injecting strong momentum into industry prosperity and innovation.

Supported by the fast-growing home appliance and consumer electronics industry of China, AWE serves as a platform to showcase industry innovations and acts as an accelerator for innovation. Its upstream-to-downstream, cluster-based, scenario-based exhibition breaks through industry boundaries and creates a cross-sector tech-powered exhibition ecosystem, making it an excellent platform for experiencing smart living in scenarios including smart appliances, consumer electronics, smart kitchen and bathroom, smart entertainment, smart health, smart medical care, smart travel, smart education, and smart cities.

During AWE, several top summits of the industry will be held, including the AWE Summit, Future Home Summit, Global Technology Innovation Conference on AIoT and Smart Home, China New Retail Conference and AWE Award Ceremony. AWE will also collaborate with top platforms such as JD.com and Douyin to elevate the consumer experience to a new level.

AWE is dedicated to establishing a tech-oriented, innovative and digital exhibition, and strengthening its leading role in technological development and consumer trends. Through cooperation with its partners, AWE expands its portfolio to include more demographic groups to create more value for consumers and its partners.