Founded in 1992 by the China Household Electrical Appliances Association (CHEAA), the Appliance & Electronics World Expo (AWE) is held in Shanghai every March. For more than 30 years, it has grown into one of the world’s leading exhibitions for smart living and consumer technology. In 2026, AWE attracted more than 250,000 visitors, a record attendance that made it the world’s most-attended home appliance and consumer electronics exhibition.

AWE’s world-leading attendee scale is a direct testament to its growing industry influence and unparalleled network of resources. AWE brings together global cutting-edge technology experiences, trade negotiation opportunities, valuable platforms for launching new tech products and exchanging corporate strategies, robust brand communication, as well as diverse visitors and cross-industry resources. It serves as a vital platform for enterprises to showcase innovative achievements, expand market opportunities, and connect industry ecosystems with consumer experiences.

Under the theme "AI+ · Beyond Boundaries," AWE2027 will focus on the new phase of artificial intelligence (AI) as it transitions from technological breakthroughs to industrial integration, scenario redefining, and ecosystem synergy. The event will comprehensively showcase innovative achievements across diverse fields, highlighting the convergence of AI with smart home appliances, smart home systems, consumer electronics, embodied intelligence, AI hardware, the low-altitude economy, cutting-edge displays, health technology, human-car-home integration, energy management, and the broader industry chain. AWE2027 aims to offer a glimpse of the future of smart living, from new products and intelligent environments to innovative business models.

As AWE reaches more consumers, it is becoming an important link between technology innovators and the consumer market. In 2026, AWE partnered with major e-commerce platforms through the AWE Shopping Festival and AWE Livestream Night, generating more than RMB 8 billion in sales. In 2027, the expo aims to build on this momentum, targeting RMB 10 billion in sales while helping brands raise their profile, expand their sales channels, and reach consumers directly.