On March 23, the 2025 Appliance & Electronics World Expo (AWE2025) concluded at Shanghai New International Expo Centre after a four-day run. This year’s event drew over 1,000 global leaders in home appliances and consumer electronics, and showcased tens of thousands of cutting-edge smart living products and solutions.

As a flagship initiative of the "First in Shanghai" program endorsed by the Shanghai Municipal Commission of Commerce, AWE2025 centers on the theme "AI for All." Highlighting global product and technology premieres, the expo immersed visitors in cross-sector smart living scenarios—including AI-powered homes, entertainment, health, robotics, vehicles, and urban systems. The event also featured prestigious industry summits, international trade networking sessions, and interactive promotions to drive integrated growth across the appliance and consumer electronics sectors. These initiatives allowed attendees to directly experience how intelligent, eco-friendly, and premium innovations are reshaping daily life with enhanced convenience and sustainability.

AWE2025 Draws Global Spotlight with In-Depth Reporting from Top Media

AWE2025 has solidified its role as a global leader in industrial innovation, attracting unprecedented international attention. Hundreds of delegations, including government agencies, overseas distributors and manufacturers, industry associations, multinational executives, international partners of Chinese companies, and retail giants like JD.com and Tmall, gathered at the event to explore cutting-edge industry developments. The exhibition halls buzzed with energy as massive crowds of consumers flocked to experience trending innovations firsthand.

Major TV networks, such as China Media Group (CMG), Beijing TV, and Dragon TV, provided extensive coverage. CMG spotlighted AWE2025 across flagship programs like 24 Hours, Morning News, Oriental Horizon, and Live News on CCTV-13, as well as Economic News and First Time on CCTV-2. These outlets spotlighted the cutting-edge AI products and applications on display and reported on the impressive results of the "trade-in" policy. Numerous live broadcasts from the expo were also aired on CCTV-13. The event also garnered widespread attention from top Chinese outlets like Xinhua News Agency, Economic Daily, People.cn, Xinhuanet, and Guangming Online. Internationally, media platforms, such as Japan’s Fuji Television Network, Yahoo Finance, U.S.-based Benzinga and Morningstar, and Germany’s PRESSEPORTAL, extensively covered the grand spectacle of AWE2025.

AI Drives Industrial Transformation and Establishes a Comprehensive Smart Ecosystem

At AWE2025, the event highlights the deep integration and widespread adoption of AI technology across home appliances, smart homes, entertainment, mobility, and energy sectors, propelling the industry into a new era of “AI for All.” Leading advancements in appliances and consumer electronics are expanding intelligence across multiple dimensions—from voice interaction and home automation to energy management, alongside personalized experiences enabled by large AI models, autonomous learning, and adaptive optimization.

Haier introduced its pioneering “Eye of AI” technology, equipping smart devices not only to “process voice commands” but also to “visually interpret” their environments. Revolutionary applications include range hoods that track cooking pots, ovens that monitor grilling progress, and washing machines that analyze laundry cycles, all achieving effortless, hands-free appliance management. Huawei’s upgraded Harmony Smart Home debuted experiential zones emphasizing intuitive voice control, air quality enhancement, and retrofit-friendly smart home solutions, redefining modern living. Hisense utilized its self-developed StarSea Large Model to evolve appliances from basic “functional tools” into proactive “AI companions,” enhancing emotional intelligence and user-centric adaptability. Siemens’s AI Vision simplifies cooking workflows; Gree’s AI dynamic energy-saving technology enables instant efficiency on startup; Fotile unveiled the world’s first AI-powered healthy cooking system, Healthy CookingGPT; and Robam premiered its “Culinary Master” AI model. Collectively, these innovations signal a transformative leap in AI-powered home technology.

In the smart entertainment sector, groundbreaking products with cutting-edge display technologies are emerging. Samsung’s HoloDisplay uses 3D imaging to create floating holographic screens, while Sony has introduced an RGB high-density LED display system that delivers expanded color range, enhanced brightness, and precise control. Hisense unveiled the world's first 116-inch RGB-Mini LED TV (UX model), featuring their debut H7 AI imaging chip for unmatched color accuracy through RGB light-color synchronization. TCL also raised the bar with its Q10L series—the world’s first fourth-gen QLED TVs, using "Myriad Zoning" technology to achieve more effective light control. Meanwhile, innovative devices like Huawei’s foldable Pura X phone, RayNeo’s X3 Pro AR glasses, and Shokz’s OpenDots ONE earbuds are transforming how we experience sound and visuals.

AWE2025 became a playground for embodied technology: humanoid robots joined live hosts for guided tours and shook hands with attendees, while robotic dogs showed off backflips and handstands, captivating onlookers. First-time exhibitor Unitree introduced its G1 humanoid bot and nimble Go2 robotic dog. The event also spotlighted TCL’s modular Ai Me companion robot, Haier and ROBOTERA’s jointly developed home service robot "Xiaoxing," JD.com and Weilan Tech’s collaborative robot dog, and humanoid "Xiaomai" developed by Dreame's subsidiary Magiclab. These intelligent, physical products are steadily moving from lab prototypes to everyday homes.

Amid the wave of AI-driven industrial integration, the "human-car-home" interconnected ecosystem has emerged as a central theme at AWE in recent years. Huawei highlighted several models under Harmony Intelligent Mobility Alliance (HIMA), showcasing a comprehensive "human-car-home" ecosystem through seamless integration of smartphones, vehicle interfaces, and smart home devices. As the first-time NEV exhibitor, BYD debuted its Leopard 8 featuring the "Lingyuan" intelligent vehicle-mounted drone system and Denza N9, a tech-forward, safety-optimized, multi-functional SUV. AWE2025 also features a special "Mobile Home" section for NEVs for the first time, displaying popular models from NIO, Li Auto, XPeng, Zeekr, and Great Wall Motor.

"AWE2025 highlights groundbreaking global debuts of AI-powered home appliances and consumer electronics. AI has evolved from conceptual frameworks into tangible applications, catalyzing technological advancement, product reinvention, and elevated user experiences across these industries," noted Jiang Feng, Executive President of the China Household Electrical Appliances Association (CHEAA).

Smart Appliance Upgrades Gain Momentum: AWE2025 Shopping Festival Delivers Impressive Results

In response to nationwide initiatives to stimulate consumer spending, the launch ceremony for the "2025 National Home Appliance Consumption Season" took place at AWE2025. Jointly hosted by the Ministry of Commerce and the Shanghai Municipal People's Government, and co-organized by the Shanghai Municipal Commission of Commerce, Shanghai Pudong New Area Government, and CHEAA, the event underscored a major push to accelerate appliance upgrades nationwide. At the ceremony, Xu Dongsheng, Vice President of CHEAA, unveiled 2025 China Household Appliance Consumption Trends White Paper and 2025 Appliance Trade-in Guide. The two pivotal documents aim to offer purchasing guidance for consumers engaging in appliance trade-in initiatives.

Aligned with the national "trade-in" policy, AWE2025 launched the "AWE Shopping Festival," a collaborative effort by CHEAA, CMG General Manager’s Office, and the AWE Organizing Committee. The festival merged online and offline engagement strategies, combining entertaining content, livestream shopping, and financial incentives to drive participation. The initiative partnered with leading platforms including JD.com, Tmall, Douyin, Suning, Xiaohongshu, Kuaishou, and Bilibili to launch extensive promotional campaigns. These efforts focused on advancing consumption quality and innovation while catering to diverse and personalized consumer needs across the appliance sector.

The "AWE Livestream Night Show" at AWE2025 lit up with celebrity glamor, bringing together elite streaming teams such as Time With Yuhui and Eastbuy. Star hosts like Dong Yuhui and Wang Bingbing kicked off interactive live sessions, while CCTV established a real-time broadcast studio on-site to spotlight industry innovations. Haier enlisted top anchors including Sa Beining for guided live tours of exhibition halls, while Huawei’s booth saw a dynamic duo presentation by Yu Chengdong and Neghmat. The event also drew high-profile attendees like China’s national diving team, Olympic champions Xu Xin and Chen Meng, and public figures such as Zhang Chaoyang, Yang Lan, Zhu Zhu, Sha Yi, and Chen He, all exploring AI-driven smart living experiences firsthand. AWE2025 became an instant social media sensation, trending on platforms like Weibo and Douyin and igniting widespread online buzz.

“Through diverse promotional initiatives, AWE2025 showcases eco-friendly and intelligent home appliance technologies, innovative interconnected solutions, and groundbreaking wellness-driven lifestyles, offering consumers more seamless, tailored, and premium retail experiences,” remarked Xu Dongsheng, Vice President of CHEAA.

Diverse Forums Illuminate Pathways for Industry Innovation

As a vital component of the AWE ecosystem, this year’s concurrent events and forums delved into cutting-edge themes such as globalized growth, smart ecosystem integration, digital retail transformation, cleaning technology advancements, industrial chain optimization, home design innovation, the "human-car-home" interconnectivity, and the R290 air conditioner market. The exhibition also featured specialized gatherings like the 2025 International Roundtable of Household Appliance Manufacturer Associations (IRHMA2025) and the Overseas Buyers Sourcing Meeting, yielding significant collaborative outcomes. These platforms not only highlighted emerging trends to propel transformative shifts in the global appliance and consumer electronics sectors but also prioritized advancing real-world applications of pioneering technologies, scenario-based innovations, and consumer-centric product development.

Focusing on international growth strategies, the "WE ARE ONE" 2025 AWE Summit fostered dialogue on industrial evolution and high-quality development in today’s interconnected global economy. Keynote insights were shared by executives from BSH Home Appliances and Hisense, alongside prominent financial analyst Qin Shuo. Executives from Haier, Roborock, and Amazon, as well as APPLiA's Director-General, engaged in a panel discussion titled "Synergy, Innovation, Global Reach: Redefining International Collaboration." Dr. Matthias Metz, Chairman of the Board of Management and Chief Executive Officer of BSH Home Appliances Group, underscored localized R&D as central to BSH Home Appliances’ competitive edge. By integrating regional market insights with consumer needs, the company continuously delivers groundbreaking products that lead their categories.

At the AWE Summit 2025-Future Home, Let Life Be Filled with AI, executives from industry leaders including Haier, Robam, Hisense, Dreame, Huawei, Great Wall Motor, and Kepler Robot, alongside Bilibili creators, unveiled a vision for future smart homes and the interconnected "human-car-home" ecosystem. Leveraging their expertise in smart home technology and cross-industry integration, they shared forward-looking insights on innovation and development trends. Wang Guangfu, Head of Great Wall Motor’s AI LAB, highlighted this shift through the "Gaoshan" intelligent cabin, which integrates entertainment features like gaming, movie viewing, and karaoke, transforming cars from mere transportation tools into the "third living space."

The AWE Award, China’s most prestigious annual honor for home appliances and consumer electronics, was also unveiled. Eighteen products earned AWE Award, respectively, Casarte Connoisseur PRO Series, Hisense ULED TV 116UX, Siemens studioLine SmartEye AI Oven, Huawei Vision V5 Max 110 Smart Screen, Gree "Cool King+" Split Air Conditioner, Haier All-in-One Wash-Dry-Care Machine, Haier Full-Space Smart Freshkeeping Refrigerator Series, LG FX Heat Pump Washer-Dryer Combo + Mini Pulsator, LG 97-inch OLED evo G5 TV, Sony 9-Series X-85XR90 TV, TCL QD-Mini LED C12K Series TV, Samsung OLED S95F TV, Panasonic Alpha Washer-Dryer Set, ASKO JUNGA Series Graphite Black Laundry Quad Set, Roborock G30 Space Self-Cleaning Mopping Robot, Tineco Shiwan Mini Smart Cooker, Cafflano Grace 200 Semi-Commercial Coffee Machine, and Supor 100-Second Quick Venting Electric Pressure Cooker.

AWE2025 concluded on a high note. Moving forward, AWE will remain a global trendsetter for the home appliance and consumer electronics industry, driving high-end, intelligent, and eco-friendly upgrades while accelerating technological and product innovation. See you at AWE2026!