With the implementation of the home appliance trade-in program and the diversification of consumer needs, the home appliance industry as well as home furnishings industry is entering a new era of deep integration.

The AWE2024 Industry Report highlights that for major companies, marketing is no longer about selling individual products or sets, but about actively meeting consumers’ needs for diverse, integrated, and customized scenarios. Under this trend, more and more home appliance products are integrated with the designs of home furniture and home decoration, offering consumers a more refined and high-end living experience.

This trend has been rising this year with the upgrading of the Chinese household consumption concepts. To meet the growing demand for integrated home appliance and furniture solutions that make best use of home space and show aesthetics, not only Haier but also many other home appliance or home furnishings companies are starting to focus on design and technological innovation. They are creating products that are more tailored to user needs, practical, and aesthetically pleasing, for various household scenarios such as bathrooms, bedrooms, kitchens, and living rooms.

The acceleration of AI technology iteration has enhanced the penetration of intelligent functions of home products, bringing more possibilities for intelligent connectivity. For instance, EZVIZ has developed a new generation of the EZVIZ Smart Home App. This app can visualize the entire home system in 3D, providing AI-powered virtual 3D displays of real-world furniture, people, devices, and environments. With that, users can see cleaning robots working in the living room; curtains can be quickly controlled with a click; if a fall is detected by a smart watch worn by an elderly person, the system will immediately display corresponding animations and notify the user, which is highly convenient.

Home appliance sets offer higher consistency in functionality and design while complement home decoration styles to create overall harmony. Consumers can choose home appliances that match their home decoration style, enhancing the overall home environment. For example, ASKOs element kitchen appliance series incorporates the elements of nature into the product design. The Casarte Zhijing series offers high-quality products that blend artistic aesthetics with technology.

Today, home appliance companies are beginning to integrate resources to address traditional challenges in style unification, space layout, and functional coordination between home appliances and home furnishings. They are providing one-stop services to truly integrate home appliances into home environments. For example, Sanyiniao has introduced the industry’s first scenario solution that integrates smart home appliances and home furnishings with four major highlights: seamless design of built-in cabinet appliances, hidden design, flow of movement, and AI interaction, delivering a more proactive and intelligent experience. Besides the kitchen, Sanyiniao’s solution also covers commonly used scenarios like living rooms, bedrooms, balconies, and bathrooms. For instance, in the living room, it seamlessly integrates the TV into the TV wall, then “organizes” all devices that can interact with the TV, such as curtains, lighting, and audio, to provide a better experience when watching movies or TV programs.

These exciting scenarios will be fully showcased at the AWE2025, one of the three major global consumer electronics exhibitions, and we look forward to it.

AWE2025 has officially launched, and the event, themed AI for All, will be held in Shanghai from March 20 to 23, 2025. At that time, the integration of aesthetics and intelligence in home appliances and home furnishings will shine on this grand stage.