The consumer electronics industry is a sub-industry of the electronic information industry. As the most popular consumer electronics exhibition in Asia, AWE has been guiding the development of products in the industry, as well as the change of lifestyles, providing a platform for home appliance and consumer electronics companies at home and abroad. It is a precious opportunity to enable close communication between the supply side and the demand side of home appliances and consumer electronics. It is a platform that showcases innovative achievements to consumers and captures consumer needs and pain points. Due to the impact of the epidemic, the 2022 China Home Appliances and Consumer Electronics Expo AWE2022, which was originally scheduled to be held on March 17-20, 2022, will be postponed. If there is any new progress, further notice will be given. The consumer electronics industry accounts for a $700 billion global market, and innovative technologies continue to bring it to life. During the long-term development period, the growth pace of the traditional consumer electronics industry has slowed down. Under the influence of negative factors such as chip shortage and industrial chain transfer, the competition in the industrial chain has further intensified. With the penetration and popularization of 5G technology and the upgraded application of mobile Internet of Things, domestic consumer electronics companies are looking for breakthroughs in emerging fields such as VR, new energy, and electronic cigarettes.

The consumer electronics industry is a sub-sector of the electronic information industry, with a $700 billion global market, and innovative technologies are constantly bringing it to life. In the long term, the growth pace of the traditional consumer electronics industry has slowed down, and the industry chain competition has intensified under the influence of negative factors such as chip shortage and industrial chain transfer. With the penetration and popularization of 5G technology and the upgrading application of mobile Internet of Things, domestic enterprises in the field of consumer electronics are looking for breakthroughs in VR, new energy, e-cigarettes and other emerging fields.

Trends in emerging industries.

1. VR/AR: VR devices will continue to be iterated in 2022. It is expected that META will release a new generation of products, SONY will release PSVR2, and Apple will launch its first product.

2. Automotive electronics: automotive electrification and intelligentization continue to be promoted. Although the sales volume of automobiles at the demand end has not changed significantly, various functions in automobiles have been upgraded significantly, which corresponds to the demand for more chips. On the other hand, on the supply side, auto-related chips are mainly made up of mature processes, which are currently limited in industry expansion, and suppliers and fabs that have passed auto regulatory certification are even more limited.

3. E-cigarettes: The establishment of industry standards is conducive to the healthy development of the industry, and consumer electronics companies are entering the structural parts and assembly process. With the formal adoption of e-cigarette standards, China Tobacco has been able to expand rapidly.

Due to the impact of the epidemic, supply is limited, lack of core prices, but the demand is increasing, only to accelerate the replacement of domestic, the production of those who win the world. In the rise of new demand + the release of new capacity, the domestic semiconductor industry also returned to the growth track, the problem of insufficient capacity gradually eased, directly led to the increase of domestic connector market demand. Relevant data show that from 2016 to 2021, the size of China's connector market grew from 16.5 billion DOLLARS to 26.9 billion dollars. It is predicted that China's connector market size can reach 29 billion US dollars in 2022.

Future Development Trend.

1. Technological upgrading drives the intelligent and integrated development of consumer electronic products.

Consumer electronics industry is a classic industry driven by science and technology. A technological innovation can bring new industrial demand to the industry. Integration means that the product is small in size but can integrate more functions. Intelligence refers to the combination of hardware equipment and artificial intelligence, so that the intelligent terminal has the ability of information processing and data connection, and can realize functions such as perception and interactive services. The concept of the Internet of everything is emerging, and the deep combination of consumer electronic products and the Internet of Things will become an important direction of industry development, and all-round intelligent products will become the mainstream in the future.

2. Consumer electronic products iterate quickly and form a mature industrial chain division system.

Consumer electronic products have a short life cycle and are quickly replaced. With the progress of technology, consumer electronics can continue to innovate, and drive downstream industries to cultivate emerging demand, and ultimately reshape the industry format.

3. Clear division of labor between brands and manufacturers, increasing industry concentration.

Due to the deepening of the consumer electronics industry, enterprises are gradually divided into brands, solution providers, manufacturers, etc., with clear positioning, the industrial division of labor and concentration degree is constantly improving. Some of the smaller manufacturers with weaker technical strength gradually withdrew, and the industry resources gradually concentrated to the larger manufacturers.

Adhering to the aim of bold innovation and excellence, the Consumer electronics show in 2022 will promote the development of the industry. There will be more fresh and fresh highlights and gather global wisdom and technology to create a better life. For more information, welcome to Appliance&electronics World Expo (AWE) in 2022.