AWE 2022 will be held in Shanghai New International Expo Center from March 17 to 20, 2022. Adhering to innovation and change, AWE 2022 has achieved continuous breakthroughs in scale, quality and global influence, and is one of the three top household appliances and Consumer Electronics Expo in the world.

I. Industry overview

The consumer electronics industry is a sub-industry of the electronic information industry. Consumer electronics refers to the electronic products that are closely related to life, work and entertainment and designed around consumer applications. They are usually used for entertainment, communication and documents, and finally realize the purpose of consumers' free choice of information and enjoyment of entertainment. They mainly focus on the electronic products purchased and consumed by individuals.

The emergence of consumer electronic products is a huge change in daily life, which greatly improves the convenience of consumers' life, and also makes consumers' quality of life constantly improved, becoming an indispensable part of consumers' daily life.

Based on the iterative development of consumer electronics manufacturing technology and the popularity of mobile Internet applications, the scale of the global mobile device market, represented by smart phones, tablets and laptops, has grown rapidly and the consumer groups have continued to expand.

According to relevant statistics, global smartphone shipments reached nearly 1.405 billion units in 2018. Global smartphone shipments are expected to rise to 1.654 billion units by 2022, showing a trend of steady development based on a high base.

II. business model and technology development

1. Consumer electronics industry chain

Upstream of the consumer electronics industry chain is the production of raw materials and components; Midstream industries are manufacturers, including motherboards and structural parts; Downstream are module manufacturers and terminal applications such as smart phones, computer products, wearable devices, digital products, automobiles and home appliances. Among them, the manufacture of midstream motherboard and structural parts and the production of downstream optical modules are the key technologies of consumer electronics, with high technological content and large capital investment. Meanwhile, they are also the fields with the fiercest international competition and the biggest business risk.

2. Business model

Middle and upstream: The business model of middle and upstream manufacturing enterprises can be divided into two types: IDM (vertical integration) model and vertical division of labor model.

Downstream terminal application: the business model of terminal application companies in the consumer electronics industry is mainly dealer sales, supplemented by a small number of operators.

III. Industry development

In recent years, with the development of Internet technology, the improvement of the manufacturing level of consumer electronic products and the increase of residents' income, the integration of consumer electronic products and the Internet has gradually become a trend, and the use of consumer electronic products has gradually become a part of residents' daily life, and the sales volume of consumer electronic products has also been increasing.

IV. Future prospects

1. Technological upgrading promotes the development of intelligent and integrated consumer electronic products

2. Consumer electronic products iterate quickly, and the industry has formed a mature industrial chain division system

3. The division of labor between brands and manufacturers is clear, and the industry concentration is constantly improving

Adhering to the aim of bold innovation and excellence, the CE expo in 2022 will promote the development of the industry. There will be more fresh and fresh highlights and gather global wisdom and technology to create a better life. For more information, welcome to the China Home Appliances and Consumer Electronics Expo (AWE).