Enjoying a good life in a fast-paced lifestyle requires smart home appliances to help. As the current need for home life, sweeping robots have also entered the mass consumer family, and almost become the standard for stylish white-collar families. But according to market data, sales of sweeping robots have begun to decline. So where is the next turning point in market growth?

1. Technology innovation blessing, high-end sweepers are popular

As technology continues to advance, sweeping robots are becoming more and more intelligent. Compared with the first generation of sweeping robots, today's sweeping robots have greatly improved their ability to clean and avoid obstacles and their perception sensitivity. At present, the relatively advanced high-end sweeping robots are equipped with laser scanning technology. Through the laser scanning technology, the sweeping robot can more quickly and comprehensively identify the surrounding environment. With specific program algorithms, it has the ability to build maps and intelligently plan cleaning lines.

At present, the product structure of the sweeping robot industry is undergoing a change. The retail sales of sweeping robots that use random sweeping have plummeted, while the products using laser navigation have increased the most year-on-year. To some extent, it can reflect that users are gradually shifting to the selection of cleaning robot products, and the high-end intelligent products with better product experience are experienced. "High-end" is already an inevitable development trend of the cleaning robot category.

It is not difficult to see that the current smart home appliances are being upgraded and developed in the direction of intelligence and high-end. Intelligent products bring users a better product experience, and high-end products show a good lifestyle. The increase in sales of sweeping robots as a member of smart home appliances also precisely shows that consumers now have a great demand for the intelligence, convenience and high-end of home appliances, which is undoubtedly a big plus for the smart home appliance market.

2. The demand for scrubbing is strong, and the separation of sweeping functions is the trend

In terms of ground cleaning habits, mopping the floor after sweeping is the most recognized method for the public to clean the ground. Basically, sweeping can only remove large particles of dust, but for example, residual soot, micro-shocks on clothing, etc. Dust pollen requires a complete wet mop to complete the entire cleaning process.

However, a cleaning robot with only a cleaning function cannot completely solve the problem of floor cleaning. In order to meet the demand of consumers for "scraping" land, sub-categories such as sweeping and mopping machines, cleaning robots, and steam mops have emerged, and have gradually taken up the dominant position in the market. Products such as Cobos Dibao T5 sweeping and mopping machine, iRobot's Braava jet m6 mopping robot and Shark steam mop, etc., all achieved explosive sales during the Double 11 and Double 12 promotion.

However, it is worth noting that although many products are claimed to be cleanable / dry when they are promoted, many users have feedback that while the price of one machine can enjoy both sweeping and dragging functions, but The mopping effect will inevitably be discounted, especially when the indoor mop is integrated in a place where the dust is concentrated in the room. The wet cleaning will be performed when the first sweep is not clean. The cleaning effect is not ideal. Although the steam mop has a high-temperature dust removal and sterilization function, it still has a lot of water stains left on the floor after it is rubbed. It is not a mop and dry, which is the direction that the product can be improved in the future. In contrast, a dedicated floor-cleaning robot can clean the floor by repeatedly wiping to remove stains.

In this regard, industry observers said that to fundamentally solve the shortcomings of the sweeping and towing machine, the best way is to use a sweeping robot to vacuum, and then replace it with a deep cleaning robot. Therefore, it can be predicted that, for home floor cleaning robots, the independent development of sweep and wipe functions will become a trend, and this trend will inevitably affect and return to the original design concept of the product side.

3. Value evolution to create a true "home robot"

Under the upsurge of consumption upgrade, sweeping robots have become a very popular product. With the iteration of technological innovation, the current sweeping robot technology has gradually transitioned from random to planning, and global planning products have become the mainstream of the market. As for the function of "smart cleaning", the technical development of global planning is very mature. Where is the breakthrough for the future development of the sweeping robot industry?

As a sweeping robot, its basic function is sweeping, but with the advent of 5G, everything is connected, and artificial intelligence is gaining popularity. It can be imagined that in the future, its development goal is not only sweeping, but also has a good cleaning function. It more shows the characteristics of human-computer interaction, and acts as a "tie" that connects users with other home smart terminals, and becomes the entrance to the smart home ecology, such as interacting with pets at home and identifying different personalities to achieve companionship and human-computer interaction. And other functions.

Therefore, it is not difficult to imagine that in the future, artificial intelligence technology will be more widely applied to sweeping robots, so that sweeping robots will exhibit more human-computer interaction characteristics in form and function, not only as simple household cleaning tools, This is also the direction of continuous force and development of the entire sweeping robot industry.

Source: China State Grid