TCL Electronics 01070.HK exploits the advantages of smart home technology to explore the blue ocean market

The polarization phenomenon in the global color TV industry is becoming increasingly apparent. The stronger the stronger, the weaker the weaker. With the continuous upgrading of hardware technology, the competition pattern of the industry has become more intense. In this environment, leading companies with technological R & D and market share advantages are expected to be the most noteworthy targets in this round of competition.


As one of the leaders in the color TV industry, TCL(01070.HK) has achieved a clear leading position in the global color TV industry in recent years. The company recently disclosed the performance of TV sales in the first three quarters of 2019, and brand TV sales surged 21.2% year-on-year. According to Sigmaintell Data, the company ’s TV shipments continued to climb in the first three quarters, ranking first in the world, with a global market share of 13.2%, a year-on-year increase of 1.1 percentage points. One gap has narrowed further. The company's global development strategy has achieved significant results. Sales in multiple regions of the overseas market have maintained rapid growth. North American sales have continued to grow strongly, with a year-on-year increase of 31.7%. The sales market share of TCL brand televisions in the United States increased by 3.3 Percentage points to 16.5%, ranking first in the top two, and the gap from the first place has narrowed sharply from 9.1 percentage points in the same period last year to 3 percentage points; the rapid growth of the overall sales of emerging markets has reached 36.5%.


In addition to achieving record high sales, the company has continued to promote R & D and innovation in recent years, and has developed leading-edge display technologies such as quantum dots, Mini LED backlights and 8K. Recently, the company has made breakthrough progress in the field of "AI x IoT" and released the first rotatable smart big screen-TCL · XESS smart screen. This product is equipped with the latest artificial intelligence and uses VUI (Voice User Interface) voice interaction. Multiple rounds of natural dialogue, zero manipulation, etc. In addition, it is also equipped with a 5G technology module and a lifting AI camera, using a quad-core smart chip and Onkyo Hi-Fi independent professional audio to ensure more efficient processing and computing capabilities, as well as the ability to interconnect with various types of home intelligent terminal equipment. This product reflects TCL Electronics' leading technology advantages and is expected to become the company's key product in the smart home field.


In recent years, the convenience of wireless technology and mobile networks has led to the rapid development of the Internet of Things industry. As the intelligent hardware field closest to daily life in the Internet of Things application, smart homes have also become the next hot trend in the field of home appliances. Because the television has a core position in the living room of the home, making the smart TV the most important entrance in the smart home, has absolute strategic significance. As early as 2012, TCL Electronics began to explore the field of "smart screens" and registered the trademark of "smart screens". It has accumulated deep experience and has a first-mover advantage. Based on the ecological construction of "AI x IoT" for many years, TCL Electronics has launched a full-scenario AI and a "4T" scenario-based product matrix centered on "AI x IoT". The product range covers smart home, smart life, and smart travel and lodging solutions. And comprehensive park overall smart solutions.


The color TV market is facing fierce price competition, but TCL Electronics has not participated in this red sea. Instead, it is determined to develop the mid-to-high-end market and strengthen its pricing capabilities. At present, it is also realizing AI scene recognition and voice control of the entire category of smart terminal products to seize artificial intelligence And the blue ocean market in the field of Internet of Things, laying a solid foundation for the company to build a smart home ecosystem in the future. Considering that 5G has officially entered the commercial stage, "AI x IoT" is also expected to develop at a high speed driven by 5G. Benefiting from the huge potential of this industry, TCL Electronics is expected to obtain considerable profit space in the future, driving the overall performance to continue to achieve high-quality growth and accelerating the transformation towards the world's leading smart technology companies.