It is understood that in traditional home appliances, the intelligent penetration rate of TV is the highest, reaching more than 95%. Household white electric equipment, air conditioners, refrigerators, washing machines, etc., are also gradually implementing remote control, device linkage, and intelligent computing functions through network connections. Smart small appliances with diversified products and small appearance are more popular, and the industry is developing more rapidly. According to AVC data, the online retail sales of sweeping robots increased by 8.3% year-on-year in 2019. Among them, Ecovacs, the main sweeping robot, reported a revenue of 269 million pounds and a net profit of 15 million pounds in the first half of the year.

In the former smart home appliance market, there are still problems such as serious product homogeneity, and the differences between different brands are not large, and the technology is on the same line. Some customers said that the reason why many robotic sweepers were selected was because "there are too many similar products and they have taken the eye." In addition, today's smart home appliances are dazzling, but some features are not practical. “The hood has both a button and a 'feeling smart control'. It looks like a high-end atmosphere. It is not practical in practice. It often fails when the hand is not in place, or it is mishandled.”

At present, most of the smart home appliances are connected with the mobile phone. Remote control has become its feature. However, some home appliances that do not need remote control also use remote control. "For example, the washing machine can go out and press the button. It is absolutely unnecessary to go to the unit and take it again. The mobile phone is used to control and monitor the entire laundry process.” Some home appliances are labeled as “smart”, but the price is much higher than the average product. Insiders pointed out that there are still three stumbling blocks in the smart home appliance industry, such as pseudo-intelligence, high price and no unified industry standards.

The industry generally believes that intelligence is the direction of the development of home appliances. At present, China is entering the peak period of the new round of replacement of old household appliances. The average annual sales of home appliances in the country is about 20 million units, and the average unit price per unit is 182.79 pounds. Therefore, the annual market for old appliances is about the same. 3.656 billion pounds, it is estimated that by 2020, the inventory of used home appliances will reach 137 million units, and the capacity of home appliance replacement market will reach more than 11.1 billion pounds, which will bring huge market opportunities for the continued growth of the home appliance retail industry.

Therefore, for traditional brands facing overcapacity problems, intelligence brings new opportunities. In the face of such a situation, companies need to upgrade their technology to improve product quality and stimulate consumption.

In the e-commerce platform, the top 5 smart home appliances can basically represent the voice of consumers. The main reason why these smart home appliances are accepted by consumers is that they meet the needs of today's consumers and are truly intelligent. "The era of intelligent manufacturing is the era of innovation." Some analysts believe that the process of transforming small household appliances from single function to multi-function to intelligent must be deferred to the individualized needs of consumers. In the future, the segmentation of small household appliances will become more and more clear, and energy-saving and smart home appliances will be more popular.

Insiders pointed out that with the application of 5G, let us take a step closer to the era of Internet of Everything, 5G will help us enter the Internet of Things era from the era of mobile Internet, based on the application of 5G technology, the integration of Internet of Things and artificial intelligence will also enable The consumer's intelligent device experience is continuously optimized. Therefore, the acceleration of the 5G era has created more possibilities for the development of the smart small household appliance industry. 5G technology accelerates commercial use and will also provide strong technical support for the release of smart home product functions.

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