Let's talk briefly about the business model of smart home. Everyone thinks that it is the best era of smart home industry. The demand of users is obvious, the product manufacturers are extremely active, and the momentum of supply and marketing is becoming more and more obvious. However, smart home is a new thing after all. With the addition of new technologies such as 5G and AIOT, it must have its characteristics in market positioning, channel construction and business model construction. The biggest feature is to treat To C and To B differently. Markets.

The smart home market can be broadly divided into five categories: family home smart home, villa luxury home smart home, real estate hardcover smart home project, smart hotel room smart home project, smart office smart home project, etc. According to the recognized division, family home intelligence Home, villa luxury home smart home is To C, real estate hardcover smart home project, smart hotel room smart home project, smart office smart home project is To B.

According to the classification of smart people and smart scenes, smart home (full house), smart kitchen, smart tea room, smart wine cellar, smart children's room, smart video room, smart living room, smart bedroom, smart dressing room, smart bathroom, Smart bathroom, smart swimming pool, smart cloakroom, smart study room, smart balcony, smart roof, villa smart garage, smart garden, smart pet room, smart rockery, smart fish pond are aimed at TO C market.

And intelligent buildings (public buildings), real estate smart communities, smart hotels, smart homes, smart apartments, smart front desks, smart office space, smart government halls, smart meeting rooms, smart clubs, smart supermarkets, smart restaurants, smart cafes, wisdom Tea shop, smart bar, smart theater, smart beauty salon, smart fitting room, smart gym, smart bookstore, VR experience hall, smart farming, smart planting, smart orchard, smart factory, smart warehouse, smart site, smart fire station, Smart substation, smart classroom, smart ward, smart health and old-age space (institution), smart display experience hall, wisdom pole, smart parking lot, smart waiting room, smart lounge, smart mobile space (car and boat), 5G smart living scene It is for the To B market.

Overall, To C's smart home system has a low unit price. A few villa smart home systems may be in the hundreds of thousands of dollars, and the delivery channels are mostly smart home integrated service providers. Decoration companies, usually by the service provider for product sales and installation of the overall service, or users to buy and DIY, e-commerce plays an important role in the delivery of smart home systems.

To C's smart home system installation cycle is usually short, and some villa smart home projects can have a longer cycle due to the cooperation with other decoration. The design of To C's smart home system is usually standardized, and the smart home SaaS software can automatically quote the dozens of smart home brands of various types and packages of various grades, which will greatly facilitate the project engineer. The designer makes a quick design.

To B's smart home system often appears in the form of projects, usually requires a professional system integrator to integrate, product procurement and integration installation may be separated, especially real estate hardcover smart home projects, usually real estate developers to smart home The manufacturer conducts the collection and then commissions the system integrator to perform the integrated installation. The unit price of To B's smart home projects is usually high. To B's smart home system is project-oriented, and even needs to be connected to the smart community, smart security, smart hotel management system, smart office management system for system connection and application development. Therefore, it is impossible to completely design the quotation by template. However, each of the subsystems can be standardized and modularized, and provided to the solution engineer as a component of rapid design. The quotation is preferably priced by SaaS. In the design stage, a large amount of reference material of the same brand in the same scene is needed. The software platform can help, and even a smart home system solution can be purchased and customized directly from the solution provider, and a massive intelligent solution can be given to the smart home integration service provider.

For new smart home service providers, they must consider clearly whether they are engaged in To C or To B's smart home business. The To C threshold is low, but the competition is fierce, and the To B threshold is high, but the ability to continue to grow is strong.

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