From the annual AWE, we can see the trend of the latest year's home appliance industry and the development trend of the relevant industry. It seems to have become the consensus of all walks of life. Today's kitchen electricity consumption is shifting from the necessary consumer demand to diversified and quality consumer demand. It is foreseeable that on the upcoming AWE2019 on March 14-17 this year, the more exciting “kitchen fighting method” will be at the Shanghai New International Expo Center. Continue to stage, at the same time, with the strong joining of AMK Group and the support of AWE Kitchen and Food Festival, this year's kitchen electric exhibition area is bound to become a bright and unique 'landscape'.

On the basis of AWE2018, the scale of the kitchen and electric appliance hall will continue to expand in 2019. N1, N2 and N4 will be set up to showcase the innovative products and kitchen scenes of the kitchen appliances brands, as well as the German modern kitchen area. Overall, the warmth of the home that the kitchen represents is given more new meaning.

From the perspective of exhibitors, the companies that have confirmed their participation in AWE2019 include: Fang Tai, AO Smith, Linnei, Miji, Ou Lin, Shuaikang, Jiuyang, Supor, etc. distributed in N1 Hall; Boss, Vantage, which will be distributed in N2 Hall Yunmi, Wanjiale, Meida, Wanhe, etc.; will be distributed in the N4 Pavilion of Panasonic, Siemens, Bosch, AEG, Baili, etc.; and will be distributed in the German modern kitchen zone of Schott, Kesseboehmer, Hettich, Nolte, MHK, Carat , Dein-Konfigurator, Naber, ninka, Vauth-Sagel, Designo, etc.

As one of the representative professional kitchen appliances companies in the exhibition, Fang Tai is already a frequent visitor to AWE. The top of AWE2019 will be exhibited under the theme of “Renewal and Different”. On the one hand, the innovative products that Fang Tai debuted and the new business model to be released will bring more diverse lifestyles to consumers. Under the guidance of unique innovative ideas, Fang Tai was able to develop products that are milestones for Chinese families from generation to generation. It is reported that there will be a mysterious big celebrity at the event site.

Bosch Home Appliances will present its modern high-quality home life scene through three sub-theme exhibition areas. In the innovative technology of kitchen appliances, the Bosch Kitchen Music Group exhibited by Bosch Home Appliances can project the operation interface on the kitchen counter, making it an interactive screen with dietary recommendations and social entertainment. You can also control and view other connected home appliances by operating the “Home Connect” app, send recipes at the touch of a button, make it easy to cook, and enjoy the diverse digital services provided by the Home Connect ecosystem.

Siemens home appliances will be exhibited in the theme of “Siemens Home Appliances Good Times Pavilion”, and bring a seamless life experience to consumers through seven living space exhibition areas. At the same time, Siemens home appliances will shock the release of two new flagship goods. This product not only can intelligently cruise, so that the fume is free to control, its upgraded version of the speed net dual-drive Pro can enjoy the fun of cooking, the strong exhaust engine can make the fumes unremarkable, the European side integrated design from the details of the intention.

On the occasion of the 40th anniversary of its founding, Boss Electric will exhibit with the theme of “Boss Electric for 40 Years, Creating a New Kitchen Style in China”. In addition to the display of more than 20 new products and main products, the AWE also set up a smart kitchen, living kitchen and other areas that are more suitable for use. According to reports, during the exhibition, Boss Electric will also launch a variety of interactive activities, allowing consumers to experience all the good wishes for kitchen life.

For Bosi Home Appliances, which has been deeply cultivating the Chinese market and actively building and promoting the overall solution of modern kitchens, this year is also a special year. Bosch Home Appliances officially introduced its professional kitchen appliance brand, Rongge Appliance, to the Chinese market. During the AWE period, the Rongge appliance integrated kitchen solution will be unveiled for the first time. While providing consumers with a full range of kitchen appliances including range hoods, gas stoves, dishwashers, ovens, and sterilizers, they will create a sophisticated kitchen inspired by the new design, allowing consumers to enjoy cooking.

AMK's strong entry and AWE jointly define a new concept of high-end kitchen appliances

Every year, AWE is a fusion of technology and aesthetics. High-end kitchen and electric brands at home and abroad will be re-assembled to share the feast. The globalization of AWE2019 continued to advance, and the news of 'AMK Group strong participation in AWE2019' has been a great sensation and heated discussion. Of course, this is not only due to people's fascination with “Made in Germany”, but also because of the high status of AMK member companies in the international kitchen industry.

Established in 1956, AMK can be said to be an industry association organized with the rise of German embedded kitchens. At present, AMK has more than 140 member companies, all of which are related to kitchens. Such as kitchen appliances, cabinets and kitchen appliances, spare parts manufacturers. This time AWE, AMK will lead its nobilia, Schott, Kesseboehmer, Hettich, Nolte, MHK, Carat, Dein-Konfigurator, Naber, ninka, Vauth-Sagel, Designo and other more than ten member companies. With the centuries-old quality of German brands, AWE, the leader of smart life, redefines the new concept of high-end kitchen appliances.

It is worth mentioning that as the leading cabinet manufacturer in Germany and even in Europe, the nobilia cabinet will be unveiled at AWE 2019, which will accelerate the development of Baili in the Chinese market. Since entering the Chinese market, Baili cabinets have been rated as the preferred imported cabinet brand by the top 500 developers for several consecutive years. The above mentioned Rongge home appliances entered the Chinese market this year. Firstly, Baili China was established as its exclusive cooperation channel in China. The two sides also promised to build more sophisticated modern kitchens for more Chinese families and promote the Chinese kitchen electric industry.

The MHK Group, which is also exhibiting for the first time at AWE, is Germany's leading home trader. Its strong sourcing platform and its own bank help its brand carat to occupy 70% of the German cabinet market. MHK Group hopes to realize the in-depth exchange and common progress of the kitchen industry between China and Germany through the global platform of AWE.

In addition, during the AWE2019 period, the “2019 China Real Estate Decoration & Modern Kitchen Summit” jointly sponsored by China Household Electrical Appliances Association, China Real Estate Industry Association and German Modern Kitchen Association will also be held on March 15th. This kitchen summit will invite many housing companies and home appliance companies to take the helm, jointly decode the development of the home appliance industry in the era of fine decoration, and promote the communication between the home appliance industry and the real estate decoration industry.

 The first AWE kitchen food festival .

Who said that there is no free lunch in the world?

In addition to the continued expansion of the exhibition hall, AMK and other strong exhibitors continue to expand, AWE2019 will also gather the growing kitchen appliances and small appliances brands, the first launch of the 'AWE kitchen food festival' on March 16 during the exhibition. .

It is said that this food festival will be made up of AWE as a platform and a medium for food. It will introduce consumers to the experience of a modern kitchen and a good life. In short, let the people from all walks of life eat free food, in the process of enjoying the food, better experience the performance of kitchen appliances, and feel the smart life brought by technology in eating, drinking and playing.

Please note that this is by no means a gimmick. It is absolutely deliberately planned, the investment of real money. Do not believe? Let's take a look at the food that will be unveiled on the same day.

Siemens home appliances will be carefully promoted by the Siemens iQ700 series of embedded ovens for the on-site users to carefully roast the rock-roasted beef grains, as well as steamed-buccinum pemphigum  &Luffa cylindrica with garlic. At the Bosch Home Appliances booth, Chef Fiona will use smart products PAI and steam ovens to cook such dishes as roast blanching pagan inside pumpkin, cranberry glutinous rice cakes and more. Matsushita’s booth is dominated by grilled steaks and steamed seafood.

In addition, there are steamed products from the Boss's booth, soft drinks, turkey, chicken rolls from Fangtai booth, paella, croissants from Vantage booth, steamed dumplings, dumplings, Cypriot-style roast chicken in the forest booth, and black truffles. La Rustichella Black Truffle Pate Sauce steamed Hokkaido yesso scallop and so on.

AWE's site has never lacked food and chefs, but this scale, regionalization, and specialization of co-ordination and packaging is the first time. The audience who came to the scene not only can taste the cuisine cooked by famous chefs, folk masters, net red people, etc., but also have the opportunity to experience the latest technology of kitchen appliances, providing an effective reference for the quality of life in the kitchen and the home. And the opening ceremony on March 16th is a weekend where you should go shopping and eating. If you don’t come to “Falling in love with delicious Food”, you might be regret.