Takahashi Hiroshi, Chairman and President of Sony China, will deliver a keynote speech at AWE2019 China Home Appliance Development Summit


Following the joining of the famous humanities and economics observer Mr. Qin Shuo, the 9th China Household Appliances Development Summit  will usher in a new heavyweight guest, Takahashi Hiroshi, Chairman and President of Sony China.

Takahashi Hiroshi, who came to China in 1979, joined Sony in 1985 after graduating from Beijing Language and Culture University. Most of the time, he worked in marketing in overseas markets such as the United States, Indonesia, and Mexico. Since 1994, Takahashi has worked in the Chinese market for six years and participated in the creation of Sony China. He was promoted to the position of President of the Global Marketing Division of Civil Products at Sony Headquarters. In 2016,Takahashi Hiroshi returned to the Chinese market and became the chairman and president of Sony China.


With the rapid construction and enrichment of the mobile Internet ecosystem and the diversification, personalization and quality of the consumer upgrade process, the consumer demand in the Chinese market is constantly updated and upgraded. China is one of Sony's most important strategic markets in the world, and the pursuit of high-quality life and young fashion crowds is Sony's key target customers. In recent years, Sony has continued to focus on researching customer groups and accurately capturing the pulse of the market. In the Chinese market, it has transformed from a single product manufacturer in the past to a system integrator of content, solutions and services, through high-tech products with technology and quality. Meet the needs of users, increase the supply of high value-added products, and lead the upgrade of consumption structure.

We found that in addition to the transformation of smart TV field, Sony's new field of consumer electronics such as VR and smart home entertainment are also important strategic directions of Sony; continue to promote industrial ecological development with partners and drive industry innovation; this is related to AWE's smart life. The concept and concept coincide. Therefore, we are very much looking forward to Sony's opinion in the AWE2019 industry's top stage.

AWE2018 SONY made an important annual release of the Chinese market, and also brought the star Hu Ge. What about AWE2019 that values and invests more? We have reason to expect more.

Internet of Things, artificial intelligence, big data constantly rewrite lifestyle, technology is not only the production technology, but also the connection mode between people and people, people and things; industry interoperability, 'breaking and standing' to drive ecological fission, The competitive form and business model will be upgraded; “Smart Life·Global Platform” embraces the new era, explores opportunities and challenges, and enjoys the future. Science and technology lead the era, technology empowerment era, 'China Appliance Development Summit ' will strive to present the most active thinking in the home appliance industry, looking forward to a more diversified future for the home appliance industry and technology era.