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July online sales: Haier ranked first

Data from Enfodesk showed that during July 2013, among nine mainstream B2C electronic business platforms monitored, top three platforms of washing machine sales share were Jingdong, accounting for 68.9%; Tmall, accounting for 16.7%; Suning Tesco, accounting for 7.1%. The sales share of these three platforms accounted for 92.7% of the monitored market. As can be seen, the Jingdong Mall's advantage of sales in large appliances still exists.

 

From the view of sub brands, the top three bands of washing machine sales in the nine electronic business platforms were: Haier, accounting for 21.0%; Sanyo, accounting for 11.4%; and Panasonic, accounting for 8.8%. In the TOP 10 of single product sales, Haier washing machines accounted for two seats, Sanyo accounted for 2 seats, and Kidd, Glanz, Little Swan, Panasonic, Little Duck, and TCL accounted one seat respectively.