Smart TV market is brewing a big "fight" in September. Following Lenovo and LeTV, the mysterious mask of Xiaomi TV may be revealed in this month. Traditional TV companies fight against spoilers by "connecting to the Internet". Konka launched its first online color TV brand – KKTV on September 2. TCL announced to cooperate with iQIYI, a sub brand of Baidu, and launch TV products on September 3. In the stimulus of grouping IT and Internet companies, the TV industry seems to get rid of the pessimistic view of "TV will die", and transforms into a sunrise industry.
Konka KKTV is only sold online. The releasing two main products are taking the low-price strategy. 55-inch 4K ultra high-definition TV, priced at 6666 yuan, in addition to its official electronic business platform, from September 9, consumers can also book from Jingdong Mall. 39-inch 4K ultra high-definition TV priced at 3333 yuan will be sold in October. Currently on the market, a joint venture brand 55-inch high-definition network TV prices at 11000 to 15000 yuan. The price of domestic brands is also close to ten thousand yuan. As Liu Fengxi, the president of Konka Group, said, "Online sales have the fiercest price war and most direct pressure."
Also as a traditional TV enterprise, TCL had several times of cooperation with Tencent as early as in last year. Yesterday, TCL and iQIYI launched TCL iQIYI TV+, and the products of which will start to be sold by Jingdong Mall at 0:00 on September 4.
The TV product of TCL and iQIYI is competitive on price. Monarch TV+ is first on sell, with a price of 4567 yuan. The first batch of panic buying at Jingdong will be offered a package of a value of 1357 yuan, which means that the actual price of this 48-inch product is 3210 yuan. Classic TV+ is priced at 2999 yuan, which is expected to be sold in November.
During the past six months, the pace of development of domestic television products went far beyond the imagination of all the insiders in the industry. Xiaomi, LeTV and Lenovo all have their substantive motions, dramatically intensifying the competition of the industry.