B2C online mall remained the most mainstream household electrical appliance online shopping consumption channel with an even higher concentration. In the first half of this year, on the one hand, the “price war” among the B2C platform enterprises made the online shoppers’ attention and purchasing power focus on the B2C platform, and on the other hand, the online shoppers had more rational consumption behavior, increasing the requirements for online shopping goods, especially the quality of household electrical appliances, and consequently enhancing sales scale and concentration of household electrical appliances.
In June this year, to celebrate its 10th birthday, JD Mall conducted “June Promotion”, greatly enhancing its sales scale of household electrical appliances. In the three days of birthday celebration, it had a turnover of household electrical appliances of 1.59 billion Yuan. On June 18, its very birthday, it had the highest single-day sales of 750 million Yuan.
The sales of JD, Tmall and Suning accounted for more than 90% of the total household electrical appliance online shopping. JD became the largest professional online mall of household electrical appliances and 3C digital with its nearly 50% share.