On August 12, the 2027 Appliance & Electronics World Expo (AWE2027) officially launched. The AWE2027 Launch was livestreamed simultaneously on AWE’s official WeChat video channel and multiple media platforms, including cls.cn, 36Kr, tech.ifeng.com, tech.163.com, pconline.com.cn, leikeji.com, cheaa.com, and the online platform of China Appliance Magazine. Under the theme “AI+ · Beyond Boundaries,” AWE2027 will take place from March 17–20, 2027, at Shanghai New International Expo Centre (SNIEC). The show is planned to cover 150,000 square meters, with more than 1,200 exhibitors from China and overseas and an expected 280,000 visitors.

AWE2027 has officially adopted its new positioning as “The Global Platform to Showcase & Experience Smart Living.” With AI as its core enabling force, the show will continue to expand the boundaries of the appliance and consumer electronics sectors, bringing together innovations across smart homes, embodied intelligence, smart mobility, AI devices, next-generation display, health technology, energy management, and supporting technologies and components. Together, these areas will create a smart-living ecosystem spanning technological innovation, consumer products, application scenarios, industry models, and consumer experiences.

The launch event itself also reflected AWE’s efforts to advance the digital and intelligent transformation of the exhibition in the AI era. AWE2027’s digital presenter unveiled the show’s annual theme, new positioning and key plans via livestream, using AI-powered content to present AWE2027’s industry focus and value enhancement.

AWE2026 Draws 250,000 Visitors, Underscoring Its Global Industry Reach

The launch of AWE2027 builds on the strong results achieved by AWE2026.

AWE2026 brought together more than 1,000 exhibitors from China and overseas and attracted more than 250,000 visitors, an increase of over 30% from the previous edition. Visitor numbers ranked No. 1 globally among appliance and consumer electronics exhibitions. International attendance grew by 50% from the previous edition to a record high, further strengthening AWE’s international influence, industry reach and global connectivity.

AWE2026 also connected exhibition, content and commerce, generating billions of views and engagements across digital platforms. The AWE Shopping Festival and AWE Livestream Night partnered with major Chinese e-commerce and content platforms including JD.com, Tmall, Douyin and Suning. According to the AWE Organizing Committee, total sales during the exhibition exceeded RMB 8 billion, highlighting AWE’s role in driving consumption, new product launches and the commercialization of industry innovation.

“AI+ · Beyond Boundaries” Showcases the Next Stage of AI Adoption

AWE2027 officially unveiled its theme, “AI+ · Beyond Boundaries,” at the launch event. The theme reflects AWE’s long-standing focus on the evolution of AI and its integration across industries, as well as its vision for the future of smart living in the AI era. AI is moving beyond individual product functions to become embedded across industries, reshaping products, enhancing user experiences, connecting application scenarios and driving innovation. It is becoming a key force shaping the future of smart living.

Under the “AI+” vision, AWE2027 will showcase the integration of AI with smart homes, embodied intelligence, smart mobility, AI devices, next-generation display, health technology, energy management, and the broader technology supply chain. In smart homes, AI is driving connected devices toward proactive sensing, decision-making and services. In robotics, AI and embodied intelligence are accelerating the transition of home service robots and intelligent agents from technology development to real-world applications. In mobility, AI is enabling greater coordination between people, vehicles and homes, creating connected smart ecosystems. In consumer electronics, AI is giving rise to new digital-life interfaces, including AI glasses, AI PCs, AI earbuds and AI cameras. In display technology, AI is driving a shift from standalone hardware toward integrated systems combining display, chips, algorithms and content ecosystems. Meanwhile, advances in chips, sensors, communications modules and core components are strengthening the technological foundation of the intelligent industries.

As its scope continues to expand, AWE has evolved from a specialized exhibition focused primarily on home appliances and consumer electronics into a broader exhibition covering smart-living scenarios, the innovation value chain and diverse consumer audiences. The new positioning of AWE2027 as “The Global Platform to Showcase & Experience Smart Living” reflects this evolution.

Expanded Exhibition Zones to Support Emerging Technologies and Innovative Companies

AWE2027 will continue to strengthen its innovation ecosystem in line with emerging industry trends, with three major initiatives: the AWE Plus Innovation Technology Zone, the new AWE Startup Zone, and a dedicated New Product & Technology Launch Area.

The AWE Plus Innovation Technology Zone is an upgraded version of the Innovation Technology Zone at AWE2026. The “Plus” represents not only a larger exhibition area and broader range of products, but also greater investment in cutting-edge technologies, deeper cross-industry integration, upgraded experiences and broader industry resources. The zone will focus on high-growth technology fields including embodied intelligence, AI hardware, digital lifestyle technology, the low-altitude economy, next-generation display and AI computing chips, bringing together emerging technologies, innovative products and new applications. It will also introduce visitor experiences such as a Technology Carnival, making emerging technologies more accessible and interactive while bringing innovation closer to mainstream consumers without compromising the depth of professional exhibition content.

AWE2027 will launch the AWE Startup Zone for the first time, focusing on young entrepreneurial teams, incubated companies and high-growth emerging technology companies. The zone will provide early-stage innovators with a dedicated space to connect with industry, capital and market opportunities. Leveraging AWE’s network of investment institutions, industrial capital, technology experts and decision-makers across the intelligent technology value chain, the Startup Zone will facilitate connections between emerging companies and industry, capital and market resources, helping more promising companies gain visibility, recognition and connections.

AWE2027 will also establish a dedicated New Product & Technology Launch Area, featuring product debuts, technology launches, innovation pitches and trend-sharing sessions. The area will provide exhibitors with a focused platform to showcase core technologies, unveil innovations, connect with industry resources and explore market opportunities. The initiative will further strengthen AWE’s role as a platform for new product and technology launches, giving representative innovations greater industry visibility.

Connecting Exhibition, Trade and Commerce to Extend AWE’s Platform Value

Alongside its expanded exhibition offering, AWE2027 will strengthen business matchmaking, consumer engagement, lifestyle experiences and global outreach, creating a more integrated value chain across exhibition, trade and commerce.

On the consumer side, AWE2027 will continue the AWE Shopping Festival, deepening cooperation with major e-commerce and content platforms including JD.com, Tmall, Douyin, Suning, Bilibili, Xiaohongshu, Weibo and Zhihu. AWE Livestream Night will further bring together brands, platform creators and corporate executives to enhance brand visibility and drive sales conversion. For AWE2027, the organizers will work with major platforms toward a RMB 10 billion sales target.

AWE2027 will also continue its lifestyle programs, including the AWE Coffee & Lifestyle Festival and AWE Kitchen & Gourmet Festival, while introducing the Technology Carnival and expanding interactive experiences around sports and wellness, lifestyle technology and home aesthetics. Through immersive spaces inspired by different aspects of everyday life, AWE2027 will create more opportunities for exhibitors to engage with consumers and generate social and digital conversations.

On trade and promotion, AWE2027 will further expand its network of global professional visitors and buyers, organizing overseas buyer matchmaking and industry exchange programs to help exhibitors connect with international markets. At the same time, AWE will work across leading media, social platforms, its official digital channels and international communications networks to strengthen the show’s global reach and the brand value of participating companies.

AWE2027’s global exhibitor outreach is now fully underway, with preparations for key initiatives, including the expanded exhibition zones and New Product & Technology Launch Area, progressing steadily. Preparations are also underway for forum programs, platform partnerships, international outreach and professional buyer engagement. With broader industry horizons, richer content and greater value as a platform, AWE2027 will showcase a new vision of smart living in the AI era.

Join us at AWE2027 in Shanghai, March 17–20, 2027.