The renowned German audio manufacturer will make its first-ever appearance at AWE, exhibiting at the Shanghai New International Expo Centre. At the show, beyerdynamic will present its latest innovations across music listening, creative production, gaming audio, and home entertainment—bringing globally recognized, high-end audio solutions and professional-grade sound experiences to AWE’s international audience.

Founded in Berlin in 1924, the company began by manufacturing loudspeakers for cinemas. In 1937, beyerdynamic introduced the DT 48, the world’s first dynamic headphone—marking its entry into high-fidelity personal audio. At a time when audiovisual technology was still in its infancy, beyerdynamic products set benchmarks for sound quality and performance that remain influential even decades later.

In 1939, beyerdynamic entered the microphone market with the M19, adopted by German broadcasting stations and laying the foundation for its long-standing presence in professional recording. Over the following decades, the company continued to drive industry innovation: the DT 880 dynamic headphone launched in 1980 delivered performance comparable to electrostatic designs, while the MCD 100, introduced in 1996, became the world’s first digital recording microphone, ushering in a new era of studio technology. Today, beyerdynamic products are widely used across professional studios, gaming and esports environments, home entertainment systems, and personal listening setups worldwide.

beyerdynamic’s current portfolio spans three core product families: Enjoyment, Gaming, and Creating.

In the Enjoyment category, the brand combines ergonomic design with innovative acoustic engineering to redefine wireless listening experiences. The AMIRON ZERO, an open-ear Bluetooth clip-on headphone weighing just 6 grams per ear, features a distinctive C-shaped design that delivers professional sound quality alongside exceptional comfort. The AMIRON 200 open true wireless earbuds are tailored for runners, allowing users to stay aware of their surroundings while enjoying immersive music—ideal for urban sports scenarios.

The AVENTHO 200 and AVENTHO 100 ANC over-ear headphones focus on noise cancellation, comfort, and portability. The AVENTHO 100, a Red Dot Design Award winner, stands out with premium materials, powerful drivers, and advanced active noise cancellation, positioning it as a flagship choice for frequent travelers.

In the rapidly expanding gaming audio market, beyerdynamic continues to demonstrate its professional acoustic expertise. The MMX 300 PRO and MMX 330 PRO gaming headsets, equipped with STELLAR.45 drivers, deliver high-fidelity sound reproduction and precise spatial imaging for accurate in-game positioning. Meanwhile, the MMX 150 wireless and MMX 230 wireless ANC tri-mode wireless gaming headsets offer low-latency connectivity and immersive sound, catering to both competitive esports players and home gamers.

The Creating series represents beyerdynamic’s most heritage-rich product line. Flagship studio headphones such as the DT 1770 PRO MKII and DT 1990 PRO MKII continue the brand’s legendary monitoring tradition, making them ideal tools for modern music production. The DT 770 PRO X and DT 990 PRO X are designed around contemporary studio workflows, seamlessly supporting everything from professional audio interfaces to portable devices. For emerging creators, the DT 270 PRO provides an accessible entry point into beyerdynamic’s professional monitoring standards.

As a century-old German company, beyerdynamic’s participation further enhances AWE’s influence in the audio and acoustics sector. For beyerdynamic, AWE represents not only a platform for product showcasing, but also a strategic gateway to deepen its presence in the Chinese market.

China has become one of the world’s most dynamic markets for audio consumption and esports. With its comprehensive industry chain, strong brand participation, and highly professional visitor profile, AWE offers international brands like beyerdynamic a unique opportunity to engage directly with the Chinese market.

When a century of audio excellence meets the future-facing AWE 2026, innovation in sound technology and industry ecosystems will converge in Shanghai. Leveraging its deep professional heritage and multi-scenario product portfolio, beyerdynamic is set to present the enduring appeal of professional acoustics to a global audience at AWE 2026.