Founded in Osaka, Japan, and globally recognized for its thermal insulation technology, TIGER has confirmed its participation in AWE 2026, where it will showcase its latest innovations at the Shanghai New International Expo Centre.

As one of China’s most influential exhibitions for consumer electronics and smart living, AWE provides the perfect stage for TIGER—a brand that has spent more than 100 years refining the concept of warmth—to present how traditional craftsmanship and modern technology converge to shape contemporary lifestyles.

Established in 1923, TIGER began its journey with thermal products and gradually expanded into a wide range of categories, including rice cookers and electric water boilers. For over a century, the brand has specialized in premium stainless-steel vacuum insulation products and kitchen appliances, earning trust worldwide for its durability, reliability, and user experience.

In China, TIGER now operates nearly 1,000 offline retail counters supported by a nationwide after-sales service network. Guided by its mission to create “products of trust” and deliver the “warm magic of happiness,” TIGER continues to bring comfort, warmth, and everyday joy to households around the world—a philosophy that has driven the brand’s enduring success.

At AWE 2026, TIGER will unveil several new products making their debut in China, including models soon to be launched on the market. One highlight is the JPV-H Pressure IH Rice Cooker, which combines pressure cooking with a specially developed earthenware-style coating. This technology produces fine, gentle bubbles that envelop each grain of rice, reducing damage from friction while preserving aroma, sweetness, and elasticity. Its multi-stage pressure system precisely adjusts temperature and pressure throughout the cooking process for a fuller, more satisfying texture. The detachable magnetic inner lid is easy to remove, dishwasher-safe, and designed to make both cooking and cleaning effortless.

Also on display is the JIK-B Commercial IH Earthenware Rice Cooker. Featuring a three-layer far-infrared earthenware coating and high-power IH heating, it delivers heat directly to the core of the rice. Capable of continuous cooking, the JIK-B offers multiple menu options tailored to different restaurant needs and can prepare a full batch of freshly cooked rice in as little as 15 minutes, significantly improving operational efficiency.

Another featured product is the PIM-J Steamless VE Electric Water Boiler, which utilizes a steam recirculation structure to achieve a steam-free design—ideal for both home and office use. Its dual vacuum insulation enhances energy efficiency, while dual dispensing options (electric and air-pump) add everyday convenience. With low-noise operation and adjustable energy-saving settings, the PIM-J stands out in user comfort, safety, and energy control.

Through its participation in AWE 2026, TIGER aims to showcase how thoughtful innovation and warmth-driven design can elevate everyday kitchen experiences. Leveraging AWE as a global platform for smart living, the brand invites consumers and industry partners alike to explore what’s next.

On March 12–15, 2026 at Shanghai New International Expo Centre, join TIGER in witnessing a new chapter where warmth and technology come together to shape the future of living.