From March 20-23, 2025, the Appliance & Electronics World Expo 2025 (AWE2025) will unfold at the Shanghai New International Expo Centre. Centered on the theme 'AI for All,' the event will bring together more than 1,000 leading home appliance and consumer electronics brands worldwide to present the latest breakthroughs shaping the industry. Visitors can explore AI-powered innovations redefining smart living—from next-gen products and integrated solutions to fully immersive lifestyle scenarios.

AWE2024 opening ceremony highlights

World-class Exhibitors Gather for an Unprecedented Debut in Shanghai

As industrial innovation deepens, the 'debut economy' has become pivotal in driving consumption, unlocking new growth potential, and advancing high-quality development. AWE2025, a flagship initiative of Shanghai’s 'First in Shanghai' program, established itself as a premier global stage for smart-living experiences. Backed by the Shanghai Municipal Commission of Commerce, the expo plays a crucial role in advancing the city’s strategy to become a global hub for 'firsts.'

AWE2024 highlights

The upcoming AWE will showcase a world-class roster of global home appliance and consumer electronics brands, featuring international powerhouses like Bosch, Siemens, Fisher & Paykel, Panasonic, Samsung, Sony, LG, Gorenje, ASKO, Whirlpool, Hitachi, THOMSON, Honeywell, Laurastar, and Westinghouse. Top Chinese industry players and market leaders in specific niches will also be present, including Haier Smart Home, Hisense, TCL, RayNeo, Casarte, Changhong, Gree, San Yi Niao, Fotile, Robam, Vatti, Vanward, Macro, Aux, Aucma, Royalstar, Joyoung, Supor, Bear, ASD, Lexy, Ecovacs, Tineco, Dreame, Roborock, and Flyco. Tech trailblazers, such as Huawei, BYD, HiSilicon, and Unitree, will highlight AI ecosystem advancements, while unicorns in specific niches like smart home, 3C (computer, communication, and consumer electronics), and chips, including Ezviz, Shokz, Softide, MLILY, MPE, UWA, Hohem, AEKE, Loostone Tech, Haloasis, Enya, ESWIN, ListenAI, Realtek, MXCHIP, Yiju Cloud, Leaguer, Bright Power Semiconductor, and Kiwi Instruments, also round out the lineup. At AWE2025, participants will stage over 100 product launches, and significant innovations making their global, Chinese, or regional debuts will receive special 'First in Shanghai' recognition. This collective showcase will fully demonstrate the market-leading appeal of manufacturers' flagship products and pioneering technologies.

AWE2024 highlights

Highlight Zones Take Center Stage, Shaping an AI-Driven Smart Lifestyle

Artificial intelligence (AI) has emerged as the key driver that revolutionizes home appliances and consumer electronics. From AI-enhanced devices and intelligent robotics to smart connectivity across all scenarios and low-carbon transitions, AWE2025 spotlights 'AI' as its central theme and guides industries and consumers alike in experiencing next-gen smart living powered by AI, making cutting-edge innovations accessible to all.

AWE2024 highlights

Haier Smart Home will once again bring onsite its brand ecosystem—Casarte, Haier, Leader, Fisher & Paykel, and San Yi Niao—at the 'Haier Global Brand Avenue,' demonstrating AI-driven advancements and envisioning a future of interconnected smart living.

Huawei has expanded its presence to 3,200+ square meters, featuring four key areas: Harmony Smart Home solutions, HarmonyOS standalone smart products, all-scenario intelligent solutions, and Harmony Intelligent Mobility Alliance (HIMA). A 300+ sqm outdoor zone focused on 'Future Home & Vehicle-Home Ecosystem,' in particular, will also showcase its integrated human-vehicle-home network.

Hisense will introduce AI breakthroughs for smart homes and cities, offering comprehensive, tailored, health-centric, and sustainable living experiences while fostering green and sustainable development in smart cities.

TCL, alongside TCL Industries, TCL CSOT, and TCL Zhonghuan, will debut industry-leading technologies and innovations like fourth-gen QLED TVs, printed OLED displays, and BC photovoltaic modules.

Gree is setting up two lifestyle experience centers, 'Tech-Driven Living' and 'Premium Lifestyle,' where it will showcase its complete lineup of products, including air conditioners, refrigerators, washers, and small appliances. This emphasizes Gree's commitment to improving life quality through technological innovation.

Siemens Home Appliances, part of BSH Home Appliances, redefines kitchen interactions with AI-powered advancements, offering an immersive 'AI Smart Home' demo space. Bosch Home Appliances will offer a fresh perspective on healthy living with its “Built-in Aesthetics,” seamlessly integrating functionality with elegant design, alongside a range of appliance solutions.

Samsung is gearing up to reveal its latest advancements in display technology and AI applications, featuring standout products like HOLO DISPLAY curved TVs, garment care appliances, and smartphones.

LG has designed ideal living spaces inspired by Chinese family life, highlighting personalized smart appliance solutions tailored to various lifestyles.

Sony will concentrate on smart audio-visual entertainment, displaying state-of-the-art products like TVs, home speaker systems, and projectors, promising visitors a captivating immersive audio-visual experience.

Panasonic will present its latest technologies and products across three main areas: kitchen, beauty and personal care, and digital products, aiming to create a comfortable and delightful 'Smart Living' environment.

AWE2024 highlights

HiSilicon will debut its GPMI audio-video interface and StarFlash technology. FOTILE will introduce the ACS2.0 intelligent cooking system with robotic arms, while Robam will bring its AI mega model, 'Culinary Master.' Roborock is set to showcase the G30S, a robotic vacuum featuring a five-axis folding bionic arm. Shokz will unveil its first clip-on earbuds, 'OpenDots ONE,' globally, and Dreame will launch a brand new product category. Many other companies will also roll out innovative AI appliances, connectivity technology, and fashionable 3C products.

The sketch of 'Mobile Home' exhibition area at AWE2025

As smart ecosystems get more integrated, home appliances and consumer electronics have evolved into critical bridges connecting areas like home, health, energy, and mobility. In response, AWE2025 will display a comprehensive smart living ecosystem, promoting deeper industry integration. Specifically, this year's expo marks the first appearance of a new energy vehicle brand, BYD, which will impress visitors with its 'Lingyuan,' an intelligent vehicle-mounted drone system, and models like the Leopard 8 and Denza N9. AWE2025 will also feature a special 'Mobile Home' section for NEVs, displaying popular models from NIO, Li Auto, XPeng, Zeekr, and Great Wall Motor. This section will highlight NEVs, smart homes, and AI technology through scenarios such as camping, audio and video entertainment, and office setups to present future mobility solutions. Additionally, the expo will spotlight several robotics companies, with Unitree showcasing its consumer-grade four-legged robot, Go2, along with five other robotics manufacturers in the '36Kr Future + Robotics' area.

AWE Shopping Festival Goes Live on Major Platforms to Boost Appliance Upgrades

In 2025, the push to trade in old appliances for new ones will gain further momentum. To implement the national policy on consumer goods trade-ins and energize the home appliance market, the Ministry of Commerce and the Shanghai Municipal People’s Government will co-launch the '2025 National Home Appliance Consumption Season' at AWE2025. This event will bring together government officials, industry associations, businesses, and media to explore evolving consumer trends, clarify policies, and unveil key industry reports.

More promotions will be available at AWE2025 to drive consumption. By spotlighting premium products and services, the expo aims to provide consumers with excellent options for trading in their outdated appliances for higher-quality ones, broadening the reach and impact of trade-in programs.

The China Household Electrical Appliances Association (CHEAA), China Media Group’s General Manager Office, and the AWE Organizing Committee, alongside the Shanghai Pudong New Area Commerce Commission, will collaborate with platforms like JD.com, Tmall, Douyin, Suning.com, Xiaohongshu, Kuaishou, and Bilibili to launch the AWE Shopping Festival. This campaign merges in-person and online shopping experiences: visitors can try new products at AWE2025 while enjoying policy-backed discounts for online purchases. Popular influencers Dong Yuhui and Wang Bingbing will lead live-streamed tours of the exhibition. This event is already live—search 'AWE Shopping Festival' on major platforms to join!

Live-streaming booth at the AWE2024

Moreover, AWE will collaborate with the Commerce Commission of Pudong New Area to kick off the 'Pudong Home Appliance Festival 2025' across local shopping hubs. Through this campaign, residents can explore cutting-edge appliances and trendy digital products right in their neighborhoods.

With an Expanding Global Impact, AWE Drives International Trade Partnerships

More than just an exhibition platform, AWE has evolved into a gateway for global market expansion. Capitalizing on China’s robust industrial ecosystem and vast consumer market potential, AWE consistently draws leading multinational players in home appliances and consumer electronics. Global innovators like Honeywell, France’s century-old THOMSON, and thermal technology pioneer THERMOS will make their AWE2025 debut, unveiling world-class products to Chinese audiences.

To step up engagement with overseas stakeholders, AWE has invited the European and American Chamber of Commerce and Industry, Expo Promoter, and cross-border trade platforms. It will welcome delegations of distributors and manufacturers from dozens of countries and regions, including Japan, Vietnam, Thailand, Indonesia, and the Middle East for business and procurement opportunities. Key events like the China-ASEAN Home Appliance and Consumer Electronics Industry Top Channels Summit and the AWE Overseas Buyers Sourcing Meeting will connect Chinese industries with global markets through tangible partnerships. The International Roundtable of Household Appliance Manufacturer Associations (IRHMA2025) will be held during this period, gathering leaders from industry associations worldwide.

Foreign trade negotiations at AWE2024

Notably, top executives from multinational giants such as BSH, Panasonic, Samsung, and LG will be present. At AWE2024, overseas visitors from 79 countries and regions drove a 36% year-on-year surge in international attendance, marking three straight years of growth. With AWE’’s global clout rising, organizers anticipate an even higher international turnout this year.

AWE Drives Industrial Progress Through Cross-sector Integration

In today’s AI-powered industrial landscape, sectors such as home appliances, consumer electronics, home furnishings, and NEVs are getting deeply integrated. At AWE2025, a lineup of high-level forums will delve into critical topics including smart technologies, green and low-carbon practices, the human-vehicle-home ecosystem, and intelligent home design, all aimed at empowering and guiding industry growth.

Amid Chinese enterprises’ global expansion and cross-sector integration, the AWE Organizing Committee will host its flagship AWE Summit, which features two major forums. The forum under the theme of 'We Are One,' on one hand, will focus on international strategies for industries and enterprises. Keynote speakers include Dr. Matthias Metz, Chairman of the Board of Management and Chief Executive Officer of BSH Home Appliances Group; Gao Yuling, Chairperson of Hisense Home Appliances; and Qin Shuo, a well-known economic commentator. Through discussions on topics such as brand internationalization and multinational corporate strategies, they will explore new pathways to global success and promote industry advancement and global cooperation. This forum will also feature a panel discussion with executives from Haier, APPLiA, Roborock, Amazon, and other global industry leaders sharing their insights.

On the other hand, the AWE Summit 2025-Future Home, Let Life Be Filled with AI, will highlight innovations in smart living, and industry leaders like Yu Juan (President of Huawei Terminal’s IoT Product Line), Zhou Jiong (President of Haier Smart Family Institute), and Wu Huixiao (CTO of Great Wall Motor) will delve into AI applications for consumers. Notably, this forum will also feature a panel discussion with representatives from Hisense, Robam, Dreame, Kepler Robot, and younger innovators from Bilibili, fostering cross-sector dialogue to strategize on creating an integrated smart living environment.

As industries undergo digital transformation, retail is evolving rapidly. The 2025 China Home Appliance Retail Innovation Summit-Cooperate and Differentiate, Evolve with AI will bring together appliance manufacturers, retail innovators, experts, data analysts, and thought leaders to discuss emerging retail models, growth opportunities, and strategies for the AI-driven era.

Co-hosted by AWE and NetEase News, the Second Co-Research Program of the Smart Home Paradigm will reveal its TOP3 and TOP20 benchmark projects at AWE2025, highlighting homes where technology and design coexist in harmony, and human-centered intelligence and automated systems work in tandem.

The First Co-Research Program of the Smart Home Paradigm awards ceremony at AWE2024

Jointly organized by the CHEAA and China Communications Standards Association (CCSA), the 'Human-Car-Home' Interconnectivity Technology Seminar will bring together leading standardization bodies and industry players such as the Mobile Internet + Automotive Subgroup of CCSA, Haier, Hisense, FAW, Li Auto, VIVO, and HiSilicon. Participants will exchange insights and collaborate on 'human-vehicle-home' interconnectivity frameworks, technological development, industrial implementation, and ecosystem integration.

Hosted by AWE in partnership with China Broadcasting International Economic and Technical Cooperation Co., Ltd., the AWE2025 UHD Industry Summit-AI Vision Smart Mapping of the Future, will explore how AI is revolutionizing visual experiences and propelling the ultra-high-definition industry toward smarter, more immersive, and interactive applications.

Running alongside the main exhibition, concurrent events will include the 2025 China Household Electrical Appliances Industry Chain Conference, the China Vacuum Industry Summit 2025, and workshop on accelerating the commercialization of R290 air conditioners. These forums will address industry development from diverse perspectives while charting pathways for future growth. Moreover, winners of the prestigious AWE Award, which honors outstanding achievements in China’s home appliance and consumer electronics sector, will also be unveiled during the event.

Come to visit AWE2025 in Shanghai New International Expo Centre from March 20–23, 2025! Fueled by policy support and AI-driven innovation, this exhibition will feature broader horizons, deeper industry insights, and enhanced interactive experiences, paving the way for businesses and consumers alike to embrace a new era of intelligent living.