Source: AWE

Amidst a more cautious consumption environment, an increasing number of people are returning to home cooking, enjoying the warmth that the simple joys of home life bring.

Small kitchen appliances and cookware reflect a person's quality of life and attitude. With the advancement of technology, what new surprises do modern kitchen appliances bring to our lives? At the upcoming AWE 2025, the wide variety of kitchen small appliances may offer a fresh interpretation of lifestyle.

Healthy Cooking

After the pandemic, health has become a top priority for many people. The health of the cookware has become a key concern as they’re closely related to food preparation. At AWE 2024, various well-known small appliance brands such as Panasonic, Joyoung, Supor, Morphy Richards, Westinghouse, ASD, Bear, Donlim, Lexy, and Daewoo showcased products with health features as their primary focus. For example, rice cookers with zero-coating inner pots effectively prevent health risks posed by the peeling of coatings; juicers, slow juicers, and blenders that used to be criticized for excessive noise are now designed with low noise, a trend that has become a consensus within the industry; air fryers using high-speed air circulation technology and steam frying eliminate the hassle of excess grease while providing a more delicious taste.

According to data from AVC, from January to September 2024, small appliances with inherent health properties, such as electric steaming and stewing pots and health pots, continued to grow. Health demands have been released, and from January to September 2024, online retail sales of steam-based air fryers increased by 210.6% year-on-year. Selenium-enriched health pots focus on the nutritional and health aspects of products, and the market for these items shows great potential.

At AWE 2025, users will be able to explore the latest health cooking technologies from various companies. In an era when work and life pressures are high, coming home and preparing meals for the family with these small appliances will not only satisfy your taste but also enable a healthier lifestyle. This, perhaps, is the essence of happiness.

Smart Cooking

Smart features are revolutionizing traditional cooking methods.

At AWE 2025, users will experience the true feeling of having their hands freed, where even kitchen novices can prepare a feast with the help of small kitchen appliances. For example, smart ovens can be remotely controlled via a smartphone app, preheated in advance, and automatically adjust temperature and time based on different recipes; electric pressure cookers with variable pressure control adjust the pressure inside the pot according to different ingredients, ensuring both taste and nutrition; variable-speed blenders use smart frequency conversion technology to automatically adjust speed based on ingredient hardness and blending needs, while offering different modes through a smart touch panel to meet diverse requirements; electric kettles with precise water dispensing functions avoid the inconvenience and difficulty in controlling the water flow associated with traditional models; and smart kitchens equipped with voice control systems allow users to control various appliances using voice commands, making cooking more convenient.

The theme of AWE 2025, "AI for All," highlights how AI is influencing our kitchens. At this innovation feast, users will discover that when AI empowers three meals a day, cooking will no longer be a chaotic task.

Multi-functional and Personalized Design

Consumers’ demands are becoming more diverse and personalized. Specifically, in the realm of small kitchen appliances, their functions and designs are becoming increasingly diverse and individualized. From Chinese-style ovens and rice cookers in pastel macaron colors to portable juice extractors, portable grills, camping coffee makers, and outdoor air fryers designed for the camping trend, these products significantly enrich people’s life experiences, enabling them to cook delicious meals anytime, anywhere. In terms of functionality, integrated small kitchen appliances designed for small homes, multi-functional pots that serve several purposes, and small appliances catering to solo diners are leading a new consumption trend and offering a different kind of life experience.

Every year at AWE, kitchen-related booths are the most popular among visitors. The sounds of lively conversations fill the air, chefs skillfully maneuvering their utensils, and the distinct aromas of food wafting throughout the hall. What is the ultimate meaning of happiness? In the kitchen, small appliances give users the opportunity to rethink the meaning of life. When external conditions cannot be changed, technology in the kitchen allows people to experience healthier, more convenient, and relaxing meals, enriching emotional value and finding inner peace and satisfaction. This, too, could be considered a form of happiness.

From March 20-23, 2025, at the Shanghai New International Expo Centre, AWE 2025 will gather well-known small appliance brands from both domestic and international markets, including Supor, Joyoung, ASD, Bear, Donlim, Morphy Richards, Westinghouse, Blaupunkt, Daewoo, THOMSON, Thermos, Wan AIChef, EUPA, Laurastar, Airmate, Upany, olayks, Philips, Buydeem, petrus, Triangle, Diamond, and more. What new gadgets will be added to your kitchen this year? It’s worth looking forward to!