From smart single products to whole-house intelligence, young people support the smart home market of 100 billion
Smart home is a house as a platform, the use of integrated wiring technology, network communication technology, security technology, automatic control technology, audio and video technology to integrate the household life related facilities, schedule to build efficient residential facilities and family affairs management system, make family life safer, smart, energy conservation, environmental protection, convenient and comfortable, To achieve a "people-oriented" new home life experience. In recent years, driven by high and new technology, intelligent home has developed rapidly. Intelligent family life has become a new goal pursued by modern families. Smart home is mainly composed of intelligent hardware and whole-house intelligence. Intelligent hardware mainly includes intelligent security, intelligent lighting, intelligent home appliances and other functional modules of home equipment, whole-house intelligence is more inclined to whole-house solution.
Thanks to the rapid development of home security and smart home appliances market and the mature landing of products, the smart home market has maintained a steady growth trend. For participating enterprises, they will provide more services to consumers based on smart hardware sales in the future, and it is particularly important to build an ecosystem based on their own brands.
1, market size.
The data shows that the market size of China's smart home in 2018-2021 increased from 399.75 billion yuan to 580.5 billion yuan, and it is predicted that the market size of China's smart home in 2022 can reach 651.56 billion yuan. In the future, with the popularity of domestic mobile terminals and the promotion of the Internet of things, it is expected that the development of smart home will be further accelerated, and the market growth potential is huge.
2, Industry Background
(1)Policies provide a good development environment for smart home.
(2)Technical analysis, 5 g, edge computing, AI joint driving power, communication technologies such as the rapid development of smart home industry, 5 g let iot application more mature, keep real-time intelligent item online, cloud computing and big data has provided the safeguard for the secure storage of the smart home system, margin calculation to make the feedback timely, terminal artificial intelligence to make services more intimate, Short-range wireless technology makes the system more scalable.
(3)Market analysis shows that in recent years, with the change of China's economic structure, consumption has gradually become the main driving force of China's national economic growth. On the whole, the national economy is developing well, the per capita disposable income continues to rise, and people's consumption power is increasingly enhanced. As they have more choices, they are also inclined to diversified and high-quality life styles.
In terms of age distribution of smart home consumer users, 87.2% of consumers are between 21 and 40 years old, and 12.8% are between 41 and 50 years old, indicating that most smart home users are post-80s and post-90s. This group is willing to accept new things and like to pursue a comfortable life. The emergence of smart home products saves the time of household labor and greatly improves the overall happiness of living. Especially under the catalysis of the epidemic, the market's attitude towards smart home has changed greatly. According to a market research agency report, 76% of respondents would consider buying more smart home products as their requirements for quality of life have improved after experiencing home quarantine.
Adhering to the aim of bold innovation and excellence,CE expo in 2022 will promote the development of the industry. There will be more fresh and fresh highlights and gather global wisdom and technology to create a better life. For more information, welcome to the Appliance&electronics World Expo (AWE) in 2022.