New trend in home Appliance market: Moving towards high-end and integration
Appliance&electronics World Expo (AWE) in 2022 will be held in Shanghai New International Expo Center from March 17 to March 20, 2022.As the industry vane, AWE not only guides the development trend of industrial products, but also guides the transformation of life style, providing a precious opportunity for domestic and foreign home appliances and consumer electronics enterprises. Enabling the supply and demand sides of home appliances and consumer electronics to communicate in close proximity is a platform to show innovation results to consumers and capture their needs and pain points.
Major companies in the report are facing a sharp rise in raw material prices and other adverse factors. Moreover, as the domestic primary and secondary markets tend to be saturated, the growth of household air conditioning market is weak. In addition, the refrigerator industry scale growth is still weak, superimposed on raw material prices and export shipping impact, enterprises are facing a severe test.
Material cost pushed up superimposed epidemic disturbance, household appliances enterprises in the first half of the overall performance? As a few days ago home appliances listed enterprises half annual report disclosure, the answer has been clear. In their announcements, companies have cited the challenges of rising raw materials.
The challenge comes from higher raw-material prices, which are largely the result of higher commodity prices, and further pressure on companies as competition in the appliance market has been intensifying. However, according to the annual report of each home appliance enterprise, a few main head enterprises basically realized the positive growth of net profit.
According to the data released by the China Household Electrical Appliances Research Institute and the National Household Electrical Appliances Industry Information Center, the domestic retail scale of household electrical appliances industry in the first half of this year was 38.53 billion yuan, an increase of 13.1%; The export volume was 308.81 billion yuan, up 35.8% year on year. In the first half of this year, the retail sales of air conditioning market was 93.5 billion yuan, up 1.4% year on year; The retail sales of washing machines reached 35.7 billion yuan, up 19.4% year on year. Retail sales of refrigerators reached 47.79 billion yuan, up 17.3 percent year on year.
1. Market concentration is further improved.
A number of companies put forward in the report, faced with raw material prices and other adverse factors such as the impact. Moreover, as the domestic primary and secondary markets tend to be saturated, the growth of household air conditioning market is weak. In addition, the refrigerator industry scale growth is still weak, superimposed on raw material prices and export shipping impact, enterprises are facing a severe test.
2. high-end and integration trend.
Many home appliance enterprises said in the half annual report, in the face of challenges, enterprises are trying to upgrade products to find new growth space. And now, high-end household appliances are gaining more and more market share.
3. New categories get more attention.
Home appliance enterprises also said in the annual report, emerging categories of products by the market more attention. For example, with the improvement of consumers' requirements for clothing washing and care, new categories such as clothes dryers have entered a stage of rapid growth, and clothing care machines, shoe washing machines and other categories continue to emerge.
Appliance&electronics World Expo (AWE) adheres to innovation and change, and has achieved continuous breakthroughs in scale, quality and global influence. It is one of the three top home appliances and consumer Electronics exhibitions in the world. For more information on the exhibition, welcome to the site of AWE 2022.