AWE 2022 will be held in Shanghai New International Expo Center from March 17 to March 20, 2022. Adhering to innovation and change, the exhibition has achieved continuous breakthroughs in scale, quality and global influence, and is one of the three top household appliances and consumer electronics exhibitions in the world.

Consumer electronics refer to electronic devices that can be used by consumers on a daily basis. They usually have the advantages of small and light weight, simple operation and energy saving design. According to different functions, traditional consumer electronic products can be divided into entertainment products, communication products, home office products and other products, and their outer edge continues to expand, white goods, baby furniture and other products have gradually been included in the category of consumer electronics, single product functions also present a trend of diversification.

I, market size

As one of the pillar industries in China, the electronic industry is a national strategic development industry and occupies an important position in the national economic production. Data show that from January to December in 2020, China's large-scale electronic information manufacturing industry achieved main business income of 12,0921 billion yuan, up 8.3% year on year; From the perspective of industry operation trend, the cumulative growth rate of added value of electronic manufacturing industry in the first quarter, the first half of the year, the first three quarters and the whole year was -2.8%, 5.7%, 7.2% and 7.7% respectively. China Business Industry Research Institute predicts that the market size of China's electronic manufacturing industry will reach 13.3112 billion yuan in 2021.

II, Future development trend

1. Technological upgrading promotes the development of intelligent and integrated consumer electronic products

Consumer electronics industry is a typical technology-driven industry. Every technological innovation reshapes the industry format, but also brings new industrial demands. Technological progress to promote consumer electronics continue to develop intelligence and integration, the integration is refers to the product volume for smaller integrated more functions at the same time, intelligent refers to the hardware devices combined with artificial intelligence, make intelligent terminal has the capability of information processing and data connection, which can realize the function such as perception, interactive services.

Consumer electronics intelligent terminal products with networking, remote control, APP management, sensing technology, voice recognition and other technologies are increasingly accepted and recognized by consumers. The deep combination of consumer electronic products and Internet of Things will become an important direction of industry development, and all-round intelligent products will become the mainstream in the future.

2. Consumer electronic products iterate quickly, and the industry has formed a mature industrial chain division system

The life cycle of consumer electronic products is short and the replacement speed is fast. The consumer electronics industry is supposed to follow Moore's Law, which states that when prices remain constant, the number of components that can be accommodated on an integrated circuit doubles and performance doubles roughly every 18-24 months. With the progress of technology, consumer electronics can continue to innovate, and drive downstream industries to cultivate emerging demand, and ultimately reshape the industry format.

3. The division of labor between brands and manufacturers is clear, and the industry concentration is constantly improving

With the deepening of the division of labor in the consumer electronics industry, consumer electronics enterprises are gradually differentiated into brands, solution providers, manufacturers, etc., with a clearer positioning. The clear division of labor makes the concentration of consumer electronics industry continuously improve. Some of the smaller manufacturers with weaker technical strength gradually withdrew, and the industry resources gradually concentrated to the larger manufacturers.

By outsourcing production through entrusted processing and other means, brand owners can focus more on the research and development of core technology of products and the promotion of brands and channels, and continue to increase the added value of products. Manufacturers further reduce production costs through large-scale manufacturing and efficient control, continue to provide competitive products, and constantly improve the industry status and enterprise scale.

AWE 2022 adheres to the tenet of bold innovation and excellence to promote the development of the industry. The exhibition will present more fresh and new highlights, gather global wisdom and technology, and create a better life. For more information, welcome to the China Home Appliances and Consumer Electronics Expo (AWE).