Aiming at improving consumers’ life quality, high-end portable appliances have maintained a strong momentum in recent years. Looking back at AWE 2017, this sector has proved itself to be a core pillar category of AWE, with a record-setting exhibiting area, an unprecedented large number of exhibitors and products, as well as an ever-large number of brands and product categories. At AWE 2018, this sector is gearing up to put on a high-end home appliance show with trend-setting products and technologies, which, for sure, will draw all eyes on.

Under the government’s call for consumption upgrading, portable appliance market is expanding fast. According to relevant statistics, this sector has witnessed a clear rise in both retail sales value and volume in the first half of 2017, with sales volume up by 4% year-on-year to post 93.42 million units and sales up by 8.6% year-on-year to 27.9 billion RMB. Alongside portable appliances such as food processors, traditional kitchen appliances including cookers, and budding categories including vacuuming robots and electric toothbrushes, also enter into a phase of growth. AWE 2018 is an ideal platform for fast-growing portable appliance makers to showcase their newest high-end products.

As a burgeoning category, portable appliance sector is growing robustly and have great market potential to deliver. This strong momentum is noticed by AWE, an annual stage for home appliance makers. Only two weeks after AWE 2018 officially kicked off, 70% of the booths have been sold out, setting a new record. And all booths for portable appliances have almost been out. Renowned brands from home and broad have confirmed their bookings. At AWE 2018, the latest, full-line portable appliances of a wide array of home appliance makers will be showcased at several exhibition halls, including comprehensive appliance hall, smart home hall, kitchen appliance hall, and life appliance hall.

AWE has become the most important platform for high-end portable appliances to flex their muscles. Portable appliance sector has shown its evolvement each year at AWE, with more product categories, more pleasing styles, more functions, more easy-to-use operations and more innovations showcased. At AWE 2018, portable appliances will further embody the concept of smartness, healthiness and high quality. Covering a wide array of life scenarios including personal care, home cleaning, and kitchen use, they’re poised to show you how a future smart home would look like.

The growing purchasing power of consumers and the strong momentum of market expansion are boosting the morale of portable appliance makers. AWE 2018 is ready to embrace the smart, healthy, high-end products from makers at home and abroad, including Haier, Midea, Bosch, etc.

With an unprecedented scale, AWE 2018 is set to witness a flourishing portable appliance exhibition spanning personal care, cleaning and kitchen appliances, including beauty appliances, electric toothbrushes, electric shavers, vacuuming robots, wireless vacuum cleaners, mini washers, blenders, food processors, juicers, soybean milk makers, etc. With domestic and international brands flexing their muscles in full swing, portable appliance sector is set to stand out at AWE 2018.