AWE 2021: At the beginning of the new decade, appliance companies are showing off their skills

With the theme of "AWE new Decade, Smart Competition for the Future", Appliance&electronics World Expo 2021 (AWE 2021) was held at the Shanghai National Convention and Exhibition Center. Home appliance practitioners from all over the country gathered here to show their latest innovation results.

As the first and only one of the three major global home appliances and consumer Electronics shows to fully restart offline since the outbreak, AWE2021 bucked the trend and expanded its exhibition scale to 150,000 square meters, gathering nearly a thousand well-known domestic and foreign enterprises, both setting a new record. During the exhibition, the reporter found that AWE not only witnessed the innovation of artificial intelligence, Internet of Things, 5G, cloud computing, big data and other technologies, but also more home appliances incorporating fashion elements to meet the extreme pursuit of millennials and Generation Z for home aesthetics.

With the proposal of the new development strategy of "domestic cycle" and "domestic and international double cycle", industry convergence and platform empowerment have become the strongest voice of The Times, and the transformation from manufacturing to science and technology service industry has become the consensus and direction. At this critical time point, it has become an important topic for China's home appliance and consumer electronics industry to realize leap-forward, drive the formation and development of a new value chain and ecology with intelligence, and finally realize the ecosystem of mutual empowerment and integration.

So, where is the future road of home appliance enterprises? What are the new opportunities and challenges? A tour of AWE2021 with a reporter might yield some answers.

1, kitchen electricity: technology upgrade, appearance level in power

As kitchen electric faucet, fang Tai has been kitchen electric intelligent ecological development as a breakthrough. At AWE, Fang Tai not only exhibited the latest achievements, but also clearly proposed the development path of "full health, new wisdom, integration and multi-scene", and took innovative technology as an important engine for the development of the enterprise.

2, color TV: 8K show "core ability"

In recent years, 8K has been a hot keyword in the TV industry, and this year's AWE exhibition continued the trend again, with Sharp, SONY, Hisense, Changhong, TCL and other brands showcasing their new 8K TV products. At the same time, with the rapid development and popularity of 5G in China, many brands including Skyworth, Changhong, Hisense and TCL have also constantly updated the concept of "5G+8K" to further integrate 5G and ULTRA HD display through innovation.

3, New Decade: Break online and offline barriers

Opportunities also mean challenges. Digitalization is the constant theme of the entire home appliance industry. With the continuous development of digitalization, people's life becomes more intelligent. Smart home will not only be applied to specific scenes, but will comprehensively cover the whole family, but it also brings new challenges to the home appliance industry. So in the eyes of industry insiders, AWE is at the beginning of another golden decade. For the global home appliance and consumer electronics industry, this is the beginning of a new era of digitalization and intelligence-driven.

Appliance&electronics World Expo (AWE) adheres to innovation and change, and has achieved continuous breakthroughs in scale, quality and global influence. It is one of the three top home appliances and consumer Electronics exhibitions in the world. For more information about the exhibition,welcome to the site of AWE 2022.