Appliances and Electronics World Expo (AWE) in 2022 will be held in Shanghai New International Expo Center from March 17 to March 20, 2022.As the industry vane, AWE not only guides the development trend of industrial products, but also guides the transformation of life style, providing a precious opportunity for domestic and foreign home appliances and consumer electronics enterprises. Enabling the supply and demand sides of home appliances and consumer electronics to communicate in close proximity is a platform to show innovation results to consumers and capture their needs and pain points.
The theme of 2021 is "AWE New Decade: Smart Competition for the Future". Compared with the theme of 2019, "INTELLIGENT Life on AI", the exhibition has more comprehensive thinking on "what is a good life".
1. Comprehensive interpretation of health concepts
In the post-epidemic era, health issues have received unprecedented attention. "Health is 1, everything else is 0. With a healthy one, the zeros make sense." On the exhibition, we found that the household appliance industry has been in the clothing, food, living, travel, le more fields, quietly played a health umbrella.
2. Return to user needs and solve pain points
At the exhibition, major brands gave full play to their core skills, dug into user needs, and developed many new species, some of which are functional upgrades of existing products, some of which are split and reassembled, and some of which are scene extension products.
3. Evolutionary intelligence
In 2019, AWE witnessed the explosion of intelligence. In 2021, two years later, intelligence is still the main role, but it has changed from publicity to introversion, and started to combine AI technology and biological sensing technology to deeply integrate with products to realize unconscious intelligence.
4. Consumption upgrading and high-end
In addition to mainstream consumer products, high-end products are also groping their way forward at AWE 2021. On the one hand, the exploration of high-end is reflected in the breakthrough of appearance and aesthetic style, on the other hand, it is reflected in the fine pursuit of life quality.
5. Personalized yue own era
In the post-epidemic era, small household appliances once again occupy the mainstream. In this exhibition is brilliant, group debut, extraordinary appearance.
The all-round "health" concept will continue to lead the development of various industries. The road of product evolution is bound to return to the real needs of users, upgrade product functions, develop new species, and truly solve the pain points of users. On this basis, the essence of intelligence is deeply considered and the intelligence is integrated into the intangible. In addition to the mainstream consumer market, high-end and younger branches will also flourish to meet people's differentiated needs.
AWE has given us a lot of imagination for the next 10 years. We look forward to 2022 AWE bringing us new ideas. Let's meet at AWE Appliance and Consumer Electronics Expo in 2022!