AWE in the post epidemic Era - the Chinese electrical appliances and consumer electronics industry a historic window

Appliances and Electronics World Expo (AWE) in 2022 will be held in Shanghai New International Expo Center from March 17 to March 20, 2022.As the industry vane, AWE not only guides the development trend of industrial products, but also guides the transformation of life style, providing a precious opportunity for domestic and foreign home appliances and consumer electronics enterprises. Enabling the supply and demand sides of home appliances and consumer electronics to communicate in close proximity is a platform to show innovation results to consumers and capture their needs and pain points.

If there is a country whose manufacturing can broadly satisfy global consumer demand for appliances and consumer electronics, it is China. If there is one platform that can focus and display the achievements of China's home appliance and consumer electronics manufacturing industry in all dimensions, it must be AWE(Appliances and Electronics World Expo).

The year 2021 is set to be an unprecedented turning point for AWE. As early as 2011, AWE set up shop in Shanghai and embarked on full-scale scale, branding and international expansion. The sudden emergence of COVID-19 in 2020 derailed AWE's arrival, but it also added a bit of mystery to 2021. Judging from the evolution history of AWE itself and the development trend of China's home appliance and consumer electronics industry in recent years, there is no more socialized way to start the post-epidemic era of China's home appliance and consumer electronics industry than to use a grand AWE.

Scale jump to build a new foundation.

From its early infancy to its current status as a top-tier global exhibition platform, AWE's rise mirrors the scale and internationalization of China's home appliance and consumer electronics manufacturing industry. Of course, AWE didn't achieve its current status overnight. It was a combination of hard work for the organizers and for everyone involved.

Aggregation industry gradually to the digital era.

With the booming development of AI, IoT, 5G, big data, cloud computing and other technologies, a new digital era is coming. "Speed up digital development, create new advantages of digital economy, and jointly promote digital industrialization and industrial digital transformation" has been written into the 14th Five-Year Plan for National Economic and Social Development and outline of vision goal 2035 (draft) compiled by The State Council. The digital era is beginning.

In March 2019, during THE year of AWE, Ms. Jiang Feng, the president of China Household Electrical Appliances Association, said in an interview with the media, "AWE still faces many challenges." From a vertical perspective, AWE 2019 reached a historic height in terms of exhibition scale; From a horizontal perspective, AWE ranks alongside IFA and CES as the world's top three shows in the field of home appliances and consumer electronics, and in those two dimensions, it's hard to find anything to blame.

But, with the world's largest manufacturing center, the most complete manufacturing AWE of iec and the biggest consumer market, on the value system of the building, indeed still have huge space, the formation of this kind of space, not just in AWE, because the Chinese electrical appliances and consumer electronics industry itself under the progress of a dynamic channel, The release of imprisoned value brought by digital technology to enterprises and industries is only one aspect.

Appliances and Electronics World Expo (AWE) adheres to innovation and change, and has achieved continuous breakthroughs in scale, quality and global influence. It is one of the three top home appliances and consumer Electronics exhibitions in the world. For more information about the exhibition, meet the AWE 2022 site.