I love litchi, but he loves durian. Every time I open the refrigerator, the odor coming from the face can't help but to vomit. Is there any way to make the different living habits in the same room intimately integrated? Leader Appliance, the world's first smart refrigerator, is launched on the market. With the unique attributes of “one set together and two set apart” to meet the diverse storage needs of young people, it brings a new visual and user experience to the industry and users. At present, the common smart refrigerators in the market are usually concentrated on large screens, remote control of mobile phones, etc. The gathering of similar products makes refrigerator sales gradually enter the platform period. Leader's iCase can be combined into smart refrigerators, or it will bring a new breakthrough for the entire industry.
A large refrigerator can be divided into two refrigerators and used independently; as storage requirements increase, the two can be combined into a four-door refrigerator. The change of the pattern first extends the use function of the refrigerator; the free switching of the freezing and refrigerating space can allow a variety of ingredients to be reasonably stored and kept fresh.
"The concept of iCase is mainly aimed at young consumers who live in emerging cities and have relatively small apartment areas. We are very grateful to participate in the design cooperation with Haier's innovative design team and promote the design results to China's freshest and huge growth potential market. . "
Recently, the well-known British designer Michael Young placed the information about the world's first assembleable refrigerator "iCase" designed for Haier's young appliance Leader on the homepage of the official website to express the importance and satisfaction of this cooperation.
As a designer who won the 2017 iF Design Award Gold Award, his work was collected by the Louvre Museum and Pompidou Design Center in France. This collaboration with Leader is the first time Michael Young has tried to design refrigerator products. In his view, the launch of iCase is not only a revolutionary innovation in the refrigerator industry, but also a new "growth" experience for young consumers.
As we all know, the young 90s/00s will become the main force that will lead the future consumption pattern of China and even the world. Therefore, in order to clearly understand how to build sustainable products in the young appliance market, Leader and Michael Young's design team and R & D team spent several months holding multiple seminars and went to different cities in the first to fourth tiers for a pair A user interviewed them, researched the new consumption habits of young people in China, and designed a brand new "splicable" smart refrigerator.
In terms of structure, this product breaks the unity of traditional refrigerators, encourages consumers to replace refrigerators with “addition” refrigerator units, and promotes continuous use; the combination of 1 + N can be selected according to the number of families , And choose separate placement according to the use scenario, to create long-term and multi-scenario use requirements for users, extending the use time and space of the product.
In terms of intelligent performance, the iCase refrigerator is deduplicated and preserves the mobile phone favorite of young people. At the same time, it has innovative functions such as full temperature change of refrigerating and freezing, magical lights and custom voice broadcast. The space to the fresh storage atmosphere meets the individual needs of young users, and the gray + blue exterior color design caters to the popular Nordic style. It is a refrigerator tailored for young people.
It is understood that the Leader iCase refrigerator was officially launched at the end of 2019, and soon won the "good product" award and the "gold selection award" of the Chinese home appliance industry for its uniqueness. In fact, since its inception, Leader has been continuously innovating in product design around the needs of young people. To date, it has won more than 30 awards at home and abroad including the iF Design Award and the United States IDEA Design Award. Tens of millions of loyal users, and achieved over 10 billion results in 2018, becoming the youngest ten billion brand in the home appliance industry.
From the perspective of the home appliance show, the cooperation between Leader and top international designers not only brought consumers and the industry a refreshing home appliance product, but also increased the brand's international awareness and provided home appliances companies with young products. The design and R & D aspects provide a good direction and are worth learning from.
Source: CCTIME