Unconsciously, the cold wind in winter has been with us for so long. In addition to the cold in winter, what haunts us is the haze. In addition to our country suffering from haze, there is London, England along the Atlantic coast.
AWE learned, according to foreign media reports, in order to solve air pollution and other issues, this world-renowned fog has made a series of measures to reduce air pollution. The first is an 18-month experimental plan that will begin in March 2020: Beech Street in the financial city will ban all petrol and diesel vehicles from passing, creating a "weather-free zero-carbon street". In addition, London has also set up ultra-low emission zones, charging air pollution fees for old, heavily polluted vehicles entering the city center.
In addition to the haze that can cause harm to our human respiration, in addition to the haze outside the home, there is also residual formaldehyde in the home decoration. When the concentration of formaldehyde reaches 0.08-0.09 mg / m3 per cubic meter of air, children will develop mild asthma. When the indoor air reaches 0.1mg / m3, there is an odor and discomfort; when it reaches 0.5mg / m3, it can irritate the eyes and cause tears; when it reaches 0.6mg / m3, it can cause throat discomfort or pain. At higher concentrations, it can cause nausea and vomiting, coughing, chest tightness, asthma and even pulmonary edema; when it reaches 30mg / m3, it will immediately cause death.
The dangers of long-term exposure to low-dose formaldehyde are: causing chronic respiratory diseases, causing nasopharyngeal cancer, colon cancer, brain tumors, menstrual disorders, genetic mutations in the nucleus, intra-DNA single-strand cross-linking and DNA-protein cross-linking and inhibiting DNA damage Repair, pregnancy syndrome, cause neonatal chromosomal abnormalities, leukemia, cause adolescent memory and intelligence decline.
Air-net market declines sharply in 2019
Of course, in addition to smog and formaldehyde, there are many pollutants in the air waiting for us, so more and more businesses are targeting this opportunity to develop a variety of air purifiers suitable for use in our homes. It stands to reason that consumers have a great demand for air purifiers, but the relevant data reflects that the overall market size of air purifiers in China in 2019 is declining.
According to AVC data, the air purifier market sales in the first half of 2019 were 4.44 billion yuan, the growth rate changed from -28.0% in 2018 to -18.1%.
In fact, the empty net market has been declining for the past few years. According to statistics, there were 816 air purifier brands in 2016, and by the end of 2019, there were only about 423 left. The number of brands withdrawing or disappearing within three years reached 48%.
The reason for this phenomenon is, first of all, external reasons. China's economic governance has continued to advance, and the effectiveness of air governance has become more and more obvious, which has led to a significant reduction in the public's attention to smog. Without attention, it means that there is no demand. Without demand, the sales of the product will naturally decrease.
The other is the process of panning the sand. Like the various shared products born in the sharing economy in recent years, the air purifier market is also undergoing a major reshuffle. The air purifier equipment is no longer mysterious to consumers, and its own product power is insufficient or there Products with quality issues keep consumers on the sidelines.
In addition, many air conditioner manufacturers continue to improve their own functions. The air conditioner has added the function of a purifier. Compared with a single function air purifier, the air conditioner that has become a must-have appliance for modern homes is obviously more attractive. After the air conditioner with purification function is in the office, the necessity of air purification products as independent individuals in the home is eliminated.
The demand is more subdivided, and new fans may become a new direction
Air purifiers want to gain a firm foothold in every household, but purifying PM2.5 and haze in the air is not enough to accomplish this goal. Maybe the air purifier is more refined and personalized towards new fans.
As mentioned above, in addition to haze and formaldehyde, there are many pollutants in the air waiting for us. Previous air purifiers were more focused on the filtering and purifying effect of particulate matter. To attract consumers, there are already More and more manufacturers' air purifier products have begun to add functions such as filtering pollen, odor, and formaldehyde to decoration pollution. For families with pets, hair removal and dust mites for common allergens have been added. In addition, there are some Automatically detect and turn on the filtering effect, and take into account functions such as humidification and dehumidification, so that the air purifier no longer performs a single job of filtering air. And these excavations for market segments, I think will be the future development direction of China ’s air and net products.
With the popularity in recent years, the fresh air system has been well known by more and more consumers. Many new buildings can also be pre-installed with the fresh air system, and take the fresh air as a major selling point. Unlike ordinary indoor air purification of air purifiers, the fresh air system has a complete indoor and outdoor air exchange design, which can introduce filtered outdoor air into the room. Therefore, for families that care about indoor air health or some families with children, fresh air The system is more attractive. At present, the new air system also introduces a variety of different specifications to meet the needs of the Chinese market. In addition, the price is more affordable, which is also a future development direction of the air net market.
Although the air condition is still worrying, with the popularity and maturity of air purification products in recent years, consumers have begun to purchase air purification products that are suitable for them. This will also bring the development direction of the air purification industry in the future. The single filtration and purification function transitions to the provision of air health solutions such as sterilization, allergen removal, and pet hair removal, and the market will develop in a more segmented and personalized direction.
Source: Pacific Computer Network