As consumers for smart home acceptance higher and higher, there are more and more manufacturers into the smart home track. However with its opposite is, the domestic intelligent household market is still on the low penetration rate. Get rid of some objective factors, such as expensive, information is not interchangeable, and some of the reasons lie in the purchase of smart homes. If it is a small, cheap smart home product, it is ok, usually consumers can directly buy online, but if it is a large smart home product, it will generally choose and experience on the spot before deciding to buy.
More important is, how should large home appliance be installed in the home to put, these involve indoor 3 d solid body and dimensional colorific union. The emergence of the concept of the meta-universe has brought new changes to the sales logic of the smart home industry. Many housing companies or apps have launched VR viewing services, which allow users to inspect every corner of a room through VR. However, VR house viewing can only look at pictures, not the actual operation, there is still a lack of experience. But metaverse technology can present the user's residence in a virtual world, placing the experience of the smart home entirely in a quasi-real virtual world. This is a bit like digital twin, which is to integrate multi-disciplinary, multi-physical quantity, multi-scale, multi-probability and multi-simulation process by using physical model, sensor update, operation history and other data to complete the mapping in virtual space, so as to reflect the full life cycle of corresponding physical equipment.
Of course, from a marketing vocabulary point of view, the digital twin is not as widely spread as the metasomes. In other words, the home furnishing industry itself is a large durable goods industry with low attention, so how to present products in front of consumers more truly has always been the pain point of manufacturers' marketing. And then, the metasomes appeared, giving them a new chance. Manufacturers can use 3D modeling to create a realistic look of the smart home in a virtual world, and consumers can experience the product "live" in the metasverse. Even consumers can directly experience the convenience brought by whole-house intelligence in the meta-universe, without having to go to offline stores to experience it. At the same time, they can also change different devices at any time to experience the intelligent home environment brought by different products, which is basically impossible in offline stores.
In the future, if you can go further, consumers can also at any time with a variety of different smart home products throughout the network, for their own family with the best whole house intelligent program, but also to ensure that the experience in the meta-universe and the actual experience is basically the same. Even if you don't buy the manufacturer's products, it's not a bad thing for smart home brands. The user experience is bound to generate data, and the reasons for not buying the product or finding defects can help vendors upgrade and iterate on the product.
According to statistics, the global home energy management system market will grow at a compound annual growth rate of 18.71% from 2017 to 2021. Home energy management systems are devices deployed in residential buildings that provide feedback on individual applications' electricity consumption patterns and consumption data. These systems perform pre-programmed functions such as keeping the house warm. In addition to impacting the sales logic and iteration logic of the home furnishing industry, the home metasomes will even bring changes to the whole field of smart home product design. In the past, manufacturers needed a lot of design research to make a smart home product, and many concept products would be launched in the process. However, many concept products did not appear on the market for various reasons. In order to be safe, manufacturers usually launched similar products popular in the market in the past to produce. With the meta-universe, manufacturers can be as creative as possible and put all their solutions in
Let consumers experiment in the metasverse, and if a solution is popular and affordable, then go into actual production, the probability of producing a blowout product will increase dramatically.
From this point of view, not only the home furnace-universes, but also the entire industry's business model will have a subversive change, from the past blind production to random sales, to large-scale pre-sale and then selection of production process.
AWE Smart home show in 2022 adhering to the purpose of bold innovation and excellence, to promote the development of the industry, the exhibition will present more fresh and new highlights, gather global wisdom technology, create a better life. For more information, welcome to the Appliance&electronics World Expo (AWE) in 2022.