In mature markets, how to do a good Consumer electronics product?

The Consumer electronics show in 2022 will be held in Shanghai New International Expo Center from March 17 to March 20, 2022.The exhibition insists on innovation and change, and achieves continuous breakthroughs in scale, quality and global influence. It is one of the three top household appliances and Consumer electronics shows in the world.

 

In the past two years, the COVID-19 pandemic is still raging around the world, which has also caused a great impact on the global semiconductor supply chain. Especially for downstream consumer electronic products, taking mobile phones as an example, a mobile phone has more than 100 components, the lack of any component may lead to the final product cannot be launched on time, thus causing losses to relevant enterprises. Of course, a good product can only be recognized by consumers, which not only includes supply chain management, but also requires the control of innovation and internal variables of product life cycle, such as design, development, marketing, quality management and customer service. In today's supply chain imbalance, how to make their consumer electronic products can be launched as soon as possible, reduce the time of research and development?

 

1. Real-time information feedback allows enterprises to criss-cross the supply chain.

 

No matter any electronic product, it is the purchase of multiple components before the final production, and the purchase of each component requires relevant departments to communicate with suppliers, let alone a mobile phone involves hundreds of components. It also means that there are a lot of purchasing teams and hundreds of suppliers working together to make the phone.

 

Whether the product can be delivered in time depends on the coordination ability of the supply chain. Then the problem is, if some of the suppliers suddenly change, or some minor problems in the supply of some components, it may lead to a deviation in the order and delivery time of the entire product, resulting in delayed launch. For an electronic consumer product, especially a mobile phone, there are so many components involved in the procurement that accidents are highly likely to occur. If it is not handled in time, the consequences can be very serious.

 

2. How to stand out in the mature market.

 

Nowadays, the consumer electronics market has been relatively mature, and new intelligent terminals emerge in an endless stream every year, which also makes the industry increasingly competitive. To make a stand out in this mature market, an important part is to ensure that the product will not be hindered by accidents in the supply chain and can be launched as scheduled. To achieve this goal, it is necessary to decompose and simplify the workflow steps of the supply chain to quickly adapt to the unknown situation. On the other hand, to make a good consumer electronic product, it is necessary to ensure that the product has a certain degree of originality and a high degree of consistency between products.

 

Digital transformation will also bring another aspect of change, namely the change of information communication. Most of the communication between enterprises or departments relies on spreadsheets, emails or other forms of communication, but these are not very efficient. Managing data and communication digitally through a centralized portal enables quick and real-time monitoring of project and component production, allowing all participating teams to have a clear view of operational progress and improve overall efficiency.

 

3.The information age also needs to ensure quality and quantity.

 

In addition to effective and timely communication, good consumer electronics products also require that each environmental component is of good quality. If the quality is not up to standard, the brand and revenue of the enterprise will have a greater impact. Taking mobile phones as an example, throughout the history of domestic smart phones in the past ten years, it is not difficult to find that there are many cases in which the quality of certain components leads to the decline of enterprise reputation and profits.

 

Adhering to the aim of bold innovation and excellence, the Consumer electronics show in 2022 will promote the development of the industry. There will be more fresh and fresh highlights and gather global wisdom and technology to create a better life. For more information, welcome to Appliance&electronics World Expo (AWE) in 2022.