Products such as disinfection cabinets, dryers, and air purifiers are equipped in many homes, but compared to high-frequency products such as mobile phones, the update cycle of this type of product is very long. Cell phones are often updated. However, due to the outbreak of sterilization products this year, a new wave of adverse growth has emerged, making it the best-selling product of all major platforms!
"Self-isolation" at home for half a month or even a month, everyone has almost an unprecedented increase in family environmental hygiene. In addition to the popularity of various disinfection appliances, even smart home manufacturers are beginning to usher in a new spring. Not only have major e-commerce platforms launched protection sessions, including common disinfection cabinets, dryers, dishwashers, steam mops, etc., and even less popular microwave ovens and fresh air systems have become regulars on the home appliance sales list. .
Home appliance show learned, the data shows that the current sales of disinfection cabinets, dishwashers and other home appliance disinfection products have increased by more than 200% year-on-year. The sales of AirCleaner has increased by 250% year-on-year, and even in some regions The situation of selling out of stock, and the fresh air system 3.5 fresh air system, which usually has a small share of sales, also increased by more than 300% year-on-year, which led to other small appliances also increased sales. Due to the change of life concept, new requirements have been brought to the market, such as more hygienic and healthier products such as dishwashers, disinfection cabinets, purifiers, AG fruit machines, and small appliances such as ovens that improve the quality of life of the AG85COM. The days brought a wave of growth to disinfection appliances. In addition to disinfection-type appliances, as everyone's time at home has become unusually long, and they can't go out to hang out, more users have begun to return to the living room, and many quiet smart TVs have begun to use them slowly. The smart home is also hot.
Before, there is not a very precise and recognized definition for the smart home industry, but in general, the core of the smart home is to connect the data of different terminals by connecting the Internet of Things, and at the same time to solve the data problem of home products, Home products can better meet user needs and improve user experience. "At present, major brands have also made great efforts. Traditional big manufacturers such as Haier and TCL have also launched their own smart home brands. Retail channels. In addition to improving technological capabilities, manufacturers must also keep pace with the times and continuously upgrade their products. Enterprises should increase research and development efforts, study future trends, and meet and lead user needs.
Disinfection cabinets are the first electrical products invented in China and are widely used in hotels, guesthouses, restaurants, schools, military units, canteens and other places. More and more families have noticed the importance of disinfection cabinets and are one of the household appliances. Only good disinfection equipment can ensure that people's food intake is healthy. As one of the important electrical appliances in modern kitchens, disinfection cabinets will continue to grow steadily in the next few years, and the disinfection cabinet industry is also becoming increasingly mature.
The fresh air system is a set of independent air treatment systems consisting of a supply air system and an exhaust air system. It is divided into two types of ducted fresh air system and ductless fresh air system. The ducted fresh air system consists of fresh air fans and pipe fittings. The fresh air is used to purify outdoor air into the room, and the indoor air is exhausted through the pipes. The ductless fresh air system consists of fresh air fans, which also purify outdoor air into the room. Relatively speaking, the ducted fresh air system is more suitable for industrial or large-area office use due to the large amount of engineering, and the ductless fresh air system is more suitable for home use because of its convenient installation.
Recently, Suning announced the renewed big data of small appliances in February. The sales of hanging irons increased by 120% year-on-year, and the category of disinfection machines increased by 13777%. Among kitchen appliances, electric ovens increased by 280% year-on-year, air fryer increased by 657%, electric heating Lunch boxes increased by 2612%. Affected by the epidemic, sterilization, purification, filtration and other keywords for epidemic prevention have become the core output concepts of major e-commerce platforms. Led by the tide of consumption upgrades, the small home appliance market is entering an ascending channel, the market size is expected to expand rapidly, and related companies are looking for opportunities.
Source: Beiguo