Electric toothbrushes have become "stars" in protective home appliances this year.
On social media, a lot of content mentions such products, and some consumers have also bought electric toothbrushes after reading these recommendations.
The electric toothbrush market has a good performance. According to data from the China Household Electrical Appliances Association, in the first half of 2019, the retail sales of electric toothbrushes was 3.1 billion yuan, an increase of 52% year-on-year. As of October this year, there were 500 online electric toothbrush brands.
However, despite the popularity of electric toothbrushes, users still have a lot of complaints after purchasing the product, focusing on the following three aspects:
1.Too much vibration
There are two main types of cleaning effects of electric toothbrushes. One is through rotation and the other is through vibration. Due to the relatively high wear of rotary products on teeth, the mainstream brands of electric toothbrushes on the market use more vibration methods. The product makes the brush head generate high-frequency swing perpendicular to the direction of the brush handle to achieve the cleaning effect, and the swing amplitude is relatively small.
After purchasing some electric toothbrushes, some users feel that the vibration is too strong when they use it. Some users feel that their teeth can't stand it. Some users feel that the vibration can't stand their hands.
Some users directly pointed out the problem of vibration in the evaluation: "The vibration of the mouth is irrational;" "This vibration cannot be controlled by most people."
Some users even say that their mouths are numb and ugly, and they are equipped with a TAG that is “powerful”.
In this way, the vibration of some electric toothbrush products is unacceptable or difficult for users to adapt. Electric toothbrush brands may add vibration adjustment to provide users with a more comfortable brushing experience by reducing the vibration amplitude.
2. The noise is not small
In addition to vibration, some users have stated that electric toothbrushes are relatively noisy and difficult to accept.
Electric toothbrushes use motor vibration, and sound is inevitable. However, some users are worried about the quality of the product, and the noise may be too loud for them: "The sound is really loud and I worry about falling out." "I went for a while, and my mom said the train made noise like a cave".
In the evaluation, there are also cases of vomiting with vibration and noise: "The vibration is really big, the teeth are numb, and the sound is also loud, the brush head interface is very loose, and the experience is not good!"
In this way, in addition to considering more gears to choose from in terms of vibration, electric toothbrush brands should also control the noise of the product. Similar to a hair dryer, it may be possible to adjust the frequency of the motor to a frequency that is not sensitive to human ears. Very good solution to this problem.
3. The bristles are very hard
The sensitivity of teeth and gums is different, so toothbrushes have soft and hard bristles. Some electric toothbrush products may have too hard bristles, which causes discomfort in use.
In the evaluation, some users raised the problem of stiff bristles: "I bought all three of my family and did not use it because the bristles are very hard and the speed is fast. I am worried that my teeth will be worn in two days! It is not recommended for children!"
Some users also said: "The bristles are very hard, and the sensitive brush head is almost a hard bristle toothbrush, especially after rotating at high speed, it is like brushing shoes."
Because each person's sensitivity is different, electric toothbrush brands still need to provide replacement brush heads with soft and hard differences according to different situations of users, so that users can find the hardness that suits them.
To sum up, electric toothbrushes are developing rapidly and the prospects are relatively broad, but there are still many users vomiting about electric toothbrushes. These troughs are concentrated as insufficient "personalization". Whether it is the intensity of the vibration or the hardness of the bristles, it is different from person to person. Electric toothbrush brands need to make more adjustments in the "personalized" experience to allow more users to improve the experience.
Source: Nail Technology