Mr. Lars Schubert

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Mr. Lars Schubert, Senior Vice President and Chief Technology Officer of BSH Home Appliances (China) Co., Ltd.

In the past decade, AWE has become a symbol for trends and innovations of home appliances and consumer electronics. There, consumers can experience directly future lifestyles. The AWE is an important platform for BSH and its brands to present latest innovations and products, communicate with the industry, and deepen our understanding of the dynamic Chinese market and the consumers.