March 14-17, 2019, the annual China Appliances & Consumers Expo (AWE) will be opened at the Shanghai New International Expo Center on the Huangpu River. AWE has been developed for more than ten years. It has become one of the three major home appliances and consumer electronics exhibitions in the world.
With the increasing influence of AWE in the industry, this annual industry event has attracted more and more domestic and foreign home appliances and consumer electronics companies. Many new products, new technologies and new formats have appeared in AWE show. The role of the industry's annual 'wind vane' and 'barometer' is also becoming increasingly apparent. In 2019, the major black power companies' actions were unprecedented, 8K broke out, OLED camps expanded, QLEDs were updated, lasers were improving, AI+5K became a new outlet, and the TV form due to technological advancement will also undergo tremendous changes, curling TV is available, and folding TV may not be far away. AWE2019, all kinds of TV will come!
As a field in the home appliance industry with high technology level and rapid product iteration speed, TV manufactories have always regarded AWE as a battleground. In the past few years, 3D, 4K, HDR and other technologies have been sung by you, and I have been on the scene for a while. Time has entered 2019, and 8K has become the focus of dedication.
However, the current 8K TV is still a product with 'parameters greater than experience' for most consumers. The dilemma of the birth of 4K is now not falling on the head of 8K, the supplement of 8K content, the terminal product only has little meaning, and it needs to be processed in 8K processing in shooting, production, transmission and storage. Now that the 4K has been popularized for only 3-5 years, it is hoped that the industry chain will soon start a new round of equipment upgrades. Especially for domestic users, the first 4K channel was late in the last eleventh period, and 8K Live broadcast in China, we do not know how long it would have to wait.
In addition, another important factor limiting the choice of 8K TV for ordinary users is the price. This year, 8K TVs released by Samsung, Sony, LG and other giants have chosen the giant size of 85 inches or more, which has made the popularization cost of 8K TVs reach an unprecedented level. LG's 88-inch 8K OLED TVs sell for as much as 500,000. Yuan, which is clearly beyond the cognitive and consumption power of ordinary consumers.
Fortunately, AWE2019 gave consumers a window to know 8K TV, a new benchmark for new era resolution, come to AWE2019 to witness it!
OLED's new state of affairs is arrogant, and continues to write high-end myths
As we all know, LCD TVs have gradually weakened in the past few years, and a new type of display material represented by quantum dots and OLEDs has taken a new round of “hegemony battle”. Just like the previous battle between LCD and plasma, the competition between quantum dots and OLEDs has not lasted for too long. As Sony, Panasonic, Philips and other manufacturers have joined the OLED camp, the balance of victory has gradually tilted like the OLED side. As more and more OLED products are available on the market, there is not much time left for the quantum.
With the new organic display materials, OLEDs can support functions that many LCD TVs cannot. The most striking of these is the “Rollable TV” that can be retracted like a scroll. After years of technological development, this sci-fi technology has now gone out of the laboratory, and LG has taken the lead in mass production.
The TV with a Rollable screen is a new form of TV that can be put away when the computer is turned off, and the user only sees the base, showing the ultimate minimalist design.
In addition, transparent screen, double-sided screen, ultra-small curvature curved screen, screen sound technology, etc. are also relying on the new functions of OLED panels, some of them have entered the homes of ordinary people, and the hot folding mobile phones in recent days can also be fully On the TV level, imagine a 100-inch TV. It may be nice to carry it twice.
Of course, limited to the high price of the new form of TV, not everyone can have a 'future TV' at home, but at the scene of AWE2019, these latest cutting-edge technologies will be able to show all the audience at the first time.
Laser and MicroLED stand out
It seems that OLED has temporarily won the war on quantum dots, but the throne of victory is not stable. In the dark, there are two generals who are ready to launch new battles against OLED. That's right, they are laser TVs and MicroLEDs.
Laser TV has not been conspicuous in the past few years. Whether it is quality performance or functional parameters, it is not enough to threaten traditional TV. During CES2019, domestic manufacturers Hisense and Changhong launched three-color laser TV, which marks the laser TV. Without the support of color wheel, phosphor and other auxiliary color media, it has made breakthroughs in color purity and accuracy. In addition, the size of laser TVs has gradually dropped from hundreds of conventional projections to 85 or even 70 inches. In addition, the advantages of laser TV in installation and price have begun to pose a threat to large-screen TVs. At the beginning of this year, LG, which has never been on the OLED road, also launched a 4K laser TV at the beginning of the year. The laser TV threat theory is really not alarmist.
As for MicroLED, the name of 'OLED Terminator' was born at the birth, and the MicroLED TV with both OLED ultra-high contrast ratio and LED long life has finally taken the first step. Samsung's MicroLED TV released this year is expected. Although the price is not cheap, but if you are lucky, the audience during AWE2019 is expected to have a good time and appreciate the new technology.
When the boots of Hisense entered the landing
The winning and losing between quantum dots and OLED TVs is gradually clear, and the most confusing to the insiders is the domestic giant Hisense. In the face of the competition between the two, Hisense has always adopted a wait-and-see attitude with the ULED name. Since the first half of last year, the rumors of 'Hisense will launch OLED TV' are very rampant. In November last year, Hisense’s OLED TV released in Australia was more influential, it seems that at the latest at CES2019, Hisense also joined the OLED camp.
Unexpectedly, Hisense’s “second boots” really made people wait long enough. During CES, Hisense still pushed the laser TV and ULED, and even announced the ULED XD technology with the highest dynamic range of the LCD. OLED TV. However, the first OLED TV at AWE Shanghai Letter is about to debut, which is already a matter of fact. But is Hisense an OLED party? This is not necessarily! However, Hisense’s first OLED is worth looking forward to!
After the era of smart TV 5G+AI into a new air outlet
Smart TV has developed to 2019. More than 90% of the market penetration rate has already made intelligent systems become standard TVs. However, TV intelligence still does not solve more user pain points, resulting in intelligent systems that can never get rid of the vassal status in TV products. 'Intelligent system uselessness' is endless. Without the post-smart TV era of price wars, how can we make smart TVs
really find a breakthrough？
According to the plan of the Ministry of Industry and Information Technology, in 2019, the 5G network will begin trial commercial use. The 5G communication network with ultra-short-wavelength millimeter wave has the characteristics of high speed, large capacity and low delay, which greatly contributes to the development of the smart home industry. Smart TV, as a large-screen device in the home, should be used as a proxy for 5G at the Internet of Everything. Become the control center for the whole house smart device. It can be said that the popularity of 5G will find a new use scene for smart TV.
On the other hand, although artificial intelligence technology has been applied to smart TV terminals, the speech recognition scene is still the main stage. This is of course related to the current development level of artificial intelligence technology, but the low occupancy rate of smart home equipment is also an indisputable fact. In the 5G era, the level of intelligence of home appliances will be upgraded as never before, and with the thread of artificial intelligence technology, a new world of smart home will soon be born.
In the future, will the 5G+AI-plus smart home be as magical as a science fiction movie? ? What kind of 'God operation' will appear in the smart TV of the new era? AWE2019, let us witness together.
In the 18th year of the road, AWE has become the largest comprehensive exhibition of large-scale home appliances in China. With the theme of “Falling in love with AI”, AWE is expected to attract more than 350,000 visitors and build a platform for smart life around the world. See you at AWE2019!