When people mention newest trend in “consumer tech” , Xiaomi, the local smartphonemanufacturer firstly comes into mind, which has been founded in 2011 and withinvery short time became top Chinese mobile phone producer.
WangChuan, the co-founder of Xiaomi has addressed that Xiaomi considers itself notas a pure smartphone maker but also technology -concentrated company to providetechnology and products meet customer taste. Xiaomi only sells online and nooffline presentation.
Lastyear 2015 Xiaomi has developed another branch- well-designed air purifier anddrink- water purifier, which shows worries in these two field of Chineseconsumers.
AtAWE this year, Xiaomi addresses they just demonstrate Xiaomi smart TVs, aka.new generation of computer plus broadband or wifi-connected internet operatedTV. In this market, Xiaomi competes with local newcomer like LeTV. It lookssmart TV in Xiaomi’s core business, but now also it acts as smartphone producer,Xiaomi went the other way. Here you can see intelligent televisions as centralelement of smart home concept and as switching station for the servicing ofinternet related consumer devices, addressed by the co-founder of Xiaomi, WangChuan.
Inconnection with the smartphone and the development of routers, which also belongto the core competence of Xiaomi, Wang Chuan sees Xiaomi is positioned as animportant player for the core part of smart home concept well. SimultaneouslyXiaomi invests the construction highly in cloud computing capacitances andbelong already to the leading addresses in Chinese big data business. Also inmarch, a new product in this context is to be presented, however, Wang Chuan,who belongs to foundation team of Xiaomi has not details. In any case, Xiaomifocus primarily on highly innovative product and technical new developments incontext of smart home concept.
Ina later date, one could also imagine the development and improvement introducedby conventional household appliances, said Wang Chuan. It also applies in thiscase more ordinary products with a special touch to Xiaomi, making use of thetechnological potential, but also the strong brand name or the brand value of Xiaomi.