Internet technology penetrate intohousing field- reconfigure economics trend
ForChinese brands in consuming electronics industry it is difficult time.Manufactures sink into overcapacity and hard price competition as well asbroken export status. In household appliances segment, a new increase fieldwith so called smart homes concept is highlighted and portrait by big localbrands. The trend has been exposed during Appliance and Electronics World Expo (AWE2016)in Shanghai clearly.
Restructuring
Chinesegovernment pushes manufactures to increase turnover by modernization anddigitalization as restructuring, e.g. internet plus concept to be moreinternational competitively. Strong investment run into the product andindustry upgrading in household techniques and consuming electronics, whichenhance the competitiveness of Chinese manufactures to overseas manufactures,to show China makes cheap things not any more, like General Secretary of ChinaHousehold Electrical Appliances Association (CHEAA), Zhu Jun summarized.
AWEin Shanghai, together with CES in Las Vegas and IFA in Berlin as the three mostimportant exhibition in the field shows great optimism. The China’s giantenterprises like HAIER and MIDEA make clear strategy in smart home concept dueto stronger customers’ interest, aka. intelligent household appliances withconnection of internet, which can communicate with each other and be controlledvia APPs by smartphones.
Chinesemanufactures present combination solution with individual appliance. The demandon high-value and high-end household appliances requires special techniquerefinery and to master everything with smartphone completely.
Chineseindustry leader such as Haier Group has merged GE appliances in the USA, whichis a big promotion for Haier to its international strategy in consumingelectronics field. It means hardware will flank, which is not only proposed forcorporate customers but also building managers, especially private users.
LikeHaier launches a new amazing product – extremely- low-noise compressor, whichis adapted in HIVC in buildings. Haier has the technique and plan tomanufacture this product combining with control system by smartphones andtablets, said Mr. Wang Ye, the vice president of Haier Group at AWE.
Haier’srobot costs 13,000 RMB (2,000 USD) in China’s market, which can work as anelectronical butler at home, quite meet China’s middle class’ demand. Themodern Chinese “couch potatoes” can give order to robots doing all butlerservices only with smartphone easily.