AWE2016, the most important event for the Chinese household applianceindustry, is set to kick off on 9 March 2016. The AWE 2016 will serve asan innovative platform showcasing intelligent ecology and the future of familyliving. Under the theme of “Internet + My Home”, the emphasis will be on theoptimization and integration of “Internet +” on household appliance industry.
At the AWE 2016, visitors will see Haier's 5,000m2 exhibition,Midea's 3,000m2 area, Panasonic's 2,000m2 space, and thebooths of Sumsung, LG and Gree, each covering nearly 1,000 m2.Exhibitors are keen to reveal the latest in their smart home solution thatcoordinates with the Internet. In the era of intelligent household appliances,though each brand utilizes different technologies, they all aim to bring thesame inspiring experience to consumers.
Many well-known Chinese brands like TCL, Skyworth, Hisense, Galanz andChanghong, along with numerous international brands like Bosch, Siemens, A.O.Smith, Whirlpool, Panasonic, Hitachi and Mitsubishi will come together andmarket their products. Several leading intelligent bathroom electricalappliance brands including Orans, Dorel, XINGX, Tejjer, TAKA and Soojee, aswell as a variety of software and hardware companies including Huawei, Xiaomi, JD.com,Broadlink, MXCHIP and Lifesmart will be present at the AWE 2016.
Exhibitors will focus on demonstrating various kinds of intelligenthousehold appliances including refrigerator, air-conditioner, washing machine,color TV, kitchen appliances, illumination, curtain and home security systems.All these appliances can connect with other electrical appliances and can becontrolled via mobile terminals, and even sound and body movements. Thesefuturistic and intelligent functions are supported by big-data technologies,making daily living in the smart homes of the future more convenient and moreinteresting. Household appliance companies will not only provide smartproducts, but also establish an ecosystem of household appliance and offerindividualized services throughout the entire process, from design tomanufacturing, usage and after-sales services.
In addition, a batch of new products including embedded householdelectrical appliances, dish-washing machine, water purifier, air purifier,smart bathroom appliances, clothes dryer and other new segmented markets havealso been growing rapidly. The smart toilet lid, having recently been in thespotlight and under scrutiny, will also make public appearance at the AWE 2016.
During the AWE 2016 duration, the event will be publicized through morethan 40 press conferences to position it as a platform for demonstrating theglobal ecosystem of household appliances.
Many summits will be held at the same time. President of Haier Group LiangHaishan, president of Skyworth Yang Dongwen, deputy president of JD.com YanXiaobing, president of Customer BG Strategic Marketing Department of HuaweiShao Yang, president of A.O. Smith Ding Wei, co-founder of Xiaomi Wang Chuanand other distinguished guests will meet and discuss the development trend ofChinese household appliances industry from the perspective of globalcompetition.