In a depressed global economy, intelligentization is like aray of sunlight in a chilly winter, driving market development.
AWE2016, an important event for the Chinese householdappliance industry, is set to kick off in March 2016. Householdintelligentization has begun to take off as the Chinese household applianceindustry transforms into a high-end industry. From a global market perspective,household intelligentization is driving the global household appliance industrytowards a brand new era, becoming a springboard for mid- and low-level Chinesehousehold appliance enterprises to develop into high-end enterprises. In viewof the domestic market, the steadily growing high-end market has stood in sharpcontrast to the depressed middle and low-level market.
Many market research agencies invariably have predicted thatin the following 3 to 5 years, the smart home market will reach 100-billion.The promising market has not only attracted many international giants likeApple, Google, and Bosch, but has also drawn attention from Chineseenterprises. Core household enterprises such as Haier and Midea have put theirsmart home strategy into implementation in 2014. The internet enterprisespresented by Alibaba and JD.com have also strived to occupy a space in theChinese smart home market. Huawei, a company specializing in communication, hasalso entered the smart home field. In 2015, the "giants" successivelybuilt cooperative relationships with each other, for example, Haier cooperatedwith Huawei, Midea with MI, and GREE with JD.com. Also, many supporting-serviceenterprises, like intelligent modules, smart chips and SmartCloud platform havesprung up like mushrooms in recent years. The entire smart home industrialchain is fully covered. An "ecosphere" centering on smart homes isgradually taking shape in China.
To some extent, China has become a pioneer in the smart homefield. In March 2016, giants of the household appliance industry willdemonstrate their achievements in the smart home field at AWE2016 alongside alarge number of growing smart home industry enterprises. According to the AWE organizer,the Smart Home Exhibition Hall will be specially set for participatingcompanies to exchange their opinions and share experience.
TVs which can automatically push information, refrigeratorswhich can manage foods, washing machines that can automatically add detergent,and even smart housekeeper J.A.R.V.I.S in Iron Man will come to the real world.AWE will become an important platform to display smart home and smart householdappliances. One day, these intelligent products will eventually enter our dailylife, helping to spur the rapid development of global household applianceintelligentization.